Link Inactive, Article Provided Below
This Detroit News article is one
of many major media articles to have disappeared since the WantToKnow.info
site was established. The link to this article became inactive
sometime in late 2005. Because this information appears to have
disappeared, we provide the text of the article below. To see the
original webpage from our archive, click
here. The section about the Ford Model T getting 25 MPG has been highlighted
with bold face for your viewing convenience.
Wednesday, June 4, 2003
Sierra Club ads may dim Ford party
Environmentalists press automaker to boost fuel economy
By Mark Truby / The Detroit News
DEARBORN -- The Washington, D.C.-based Sierra Club is the latest environmental group to use Ford Motor Co.'s high-profile centennial party next week to pressure the automaker to boost the fuel economy of its cars and trucks.
Once a fan of Ford Chairman and CEO Bill Ford Jr., the Sierra Club said Tuesday it will place ads in the New York Times and BusinessWeek magazine slamming the company's environmental record.
The ads -- being published to coincide with Ford's 100th anniversary June 16 -- say Ford has failed to improve the fuel efficiency of its vehicles.
After depicting technological advances in other industries, the ad says that Ford's Model T, which went 25 miles on a gallon of gasoline, was more fuel efficient than the current Ford Explorer sport-utility vehicle -- which manages just 16 miles per gallon.
Two other groups, San Francisco-based Global Exchange and Rainforest Action Network, have asked the Dearborn Police Department for a permit to hold demonstrations beginning June 14 across from Ford headquarters.
The activists staged their first demonstration last Saturday in San Francisco.
Ford has become a favorite target of environmental groups in recent years. The criticism intensified earlier this year when Ford backed away from a pledge to improve the fuel economy of its SUV fleet by 25 percent over five years.
Bill Ford may also be paying the price for being outspoken about his commitment to cleaner cars and factories.
"I would be lying to you if I said I wasn't kind of hurt by (the criticism)," he told Wall Street analysts last month. "Because to be singled out, when for many years I felt I was a lone voice in the wilderness, surprised me.
"I have put a lot of myself on the line over the years for this issue and will continue to in the future. But there have been some business realities I've had to judge over the last couple years where we've had to make some choices."
The 700,000-member Sierra Club said its ads are meant to prod Ford into making fuel economy a top priority over the next century.
You can reach Mark Truby at (313) 222-2082 or mtruby@ detnews.com.
FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of criminal justice, political, human rights, economic, democracy,
scientific, and social justice issues, etc. We believe this
constitutes a 'fair use' of any such copyrighted material
as provided for in section 107 of the US Copyright Law. In
accordance with Title 17 U.S.C. Section 107, the material
on this site is distributed without profit to those who have
expressed a prior interest in receiving the included information
for research and educational purposes. For more information
go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must
obtain permission from the copyright owner.