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Amazon has a patent to keep you from comparison shopping while youre in its stores
Key Excerpts from Article on Website of Washington Post
Posted: June 26th, 2017
https://www.washingtonpost.com/news/innovations/wp/2017/06/1...
As grocery shoppers work to digest Amazons massive acquisition of Whole Foods for $13.7 billion, the digital storefront recently scored a victory that aims to reinforce the companys growing investments in brick-and-mortar retail. Amazon was awarded a patent May 30 that could help it choke off a common issue faced by many physical stores: Customers use of smartphones to compare prices even as they walk around a shop. But Amazon now has the technology to prevent that type of behavior when customers enter any of its physical stores and log onto the WiFi networks there. Titled Physical Store Online Shopping Control, Amazons patent describes a system that can identify a customers Internet traffic and sense when the smartphone user is trying to access a competitors website. When that happens, Amazon may take one of several actions. It may block access to the competitors site, preventing customers from viewing comparable products from rivals. It might redirect the customer to Amazons own site or to other, Amazon-approved sites. It might notify an Amazon salesperson to approach the customer. Or it might send the customers smartphone a text message, coupon or other information designed to lure the person back into Amazons orbit.
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