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CBS Chief: Trump's Success Is 'Damn Good' For the Network
Key Excerpts from Article on Website of Fortune


Fortune, March 1, 2016
Posted: March 7th, 2016
http://fortune.com/2016/03/01/les-moonves-cbs-trump/

Its still up for debate whether or not the media created Donald Trump - or, at least, the GOP presidential frontrunner version of him - but there is no doubt the billionaire reality TV star turned politician has meant big ratings - and income - for networks. Leslie Moonves, the chairman of CBS, admitted as much on Monday. It may not be good for America, but its damn good for CBS, Moonves said at a Morgan Stanley conference in San Francisco. In addition to around-the-clock TV news coverage of Trump and his fellow presidential candidates (but, mainly Trump), major broadcast and cable networks have pulled in record ratings for televised debates throughout this election cycle. Roughly 13.5 million tuned in to CBS for a GOP debate last month, making that one of the most-watched debates so far this year, as nearly 5 million more viewers tuned in to watch Trump battle his GOP rivals than did for a Democratic debate on CBS last November. Thanks to those high ratings, networks have reportedly been able to gouge advertisers for higher ad-rates during this cycles debates. Moonves indicated that he is more than happy to have Trump in the White House race if it means more advertising money.

Note: For more along these lines, see concise summaries of deeply revealing news articles about elections corruption and the manipulation of public perception.


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