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'Seductive names' make vegetables more appealing
Key Excerpts from Article on Website of BBC News
Posted: June 25th, 2017
http://www.bbc.com/news/health-40245922
How do you get more people to eat their greens? Give vegetables seductive names, say US researchers. A team at Stanford tried it out on students in the university cafeteria and found veggie sales went up by 25% when indulgent labels were used. "Sizzlin' beans", "dynamite beets" and "twisted citrus-glazed carrots" tempted diners to fill their plates. Healthy labels, such as "wholesome", were a turn-off, even though the dishes were identical in every other way. The indulgent labels came out top and included "twisted garlic-ginger butternut squash wedges" and "dynamite chilli and tangy lime-seasoned beets". The researchers, Brad Turnwald and colleagues, say the findings, published in JAMA Internal Medicine, make sense when you consider the psychology behind food choices. "When most people are making a dining decision, they are motivated by taste. And studies show that people tend to think of healthier options as less tasty for some reason. "Labels really can influence our sensory experience, affecting how tasty and filling we think food will be. So we wanted to reframe how people view vegetables, using indulgent labels." Although most of us know that we should eat plenty of veg, too few of us do it. People are advised to eat at least five portions of fruit and vegetables per day. Roughly a quarter of UK adults actually achieve this, however.
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