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Why Did Top Scientific Journals Reject This Dr. Bronner's Ad?
Key Excerpts from Article on Website of Mother Jones


Mother Jones, October 20, 2014
Posted: February 28th, 2016
http://www.motherjones.com/tom-philpott/2014/10/read-dr-bron...

David Bronner, CEO of Dr. Bronner's Magic Soaps, presides over a company with famously wacky product labels. But Bronner himself, grandson of the founder ... has emerged as a serious, though fun-loving, activist, particularly around pesticides and genetically modified crops. Bronner's writing on GMOs is too hot for the advertising pages of the English-speaking world's two most renowned science journals, Science and Nature - even though a slew of magazines ... accepted the Bronner ad. It consists of a short essay, known in publishing as an advertorial, [and] focuses on how GMO crops have led to a net increase in pesticide use in the United States, citing an analysis by Ramon Seidler, a retired senior staff scientist at the Environmental Protection Agency. Bronner ... first published his critique on Huffington Post, and then decided to publish it as an ad in a variety of high-profile magazines. Science was close to accepting it. An ad sales manager for the American Association for the Advancement of Science, which published the magazine, emailed on September 15 that she would send over paper work "in a bit," adding that "[a]fter you sign it, I can take your credit card info." The price: $9,911.00. But hours later, she wrote back, squashing the deal: "This has gone up the ladder quite far and our CEO along with the board have come back saying that we cannot accept the ad. We're concerned about backlash from our members and potentially getting into a battle with the GMO industry."

Note: See the original ad at this link. For more along these lines, see concise summaries of deeply revealing news articles on media manipulation and the GMO controversy from reliable major media sources.


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