Inspirational News ArticlesExcerpts of Key Inspirational News Articles in Media
There are happy songs -- and then there is "Happy." The bouncy tune by singer/composer/producer/rapper Pharrell Williams has occupied the No. 1 spot on the charts for more than a month. It's spurred countless covers -- including one by Academy Award-winning actress Gwyneth Paltrow, reprising her guest star role in the 100th episode of "Glee." There is even a YouTube version of "Happy" that has gone completely to the dogs. It has managed to seemingly capture the rush of happiness in its lyrics and melody. Not a bad trick for a tune that slowly grew from a single on last summer's "Despicable Me 2" soundtrack to such popularity that Robert Morast, a writer for the Virginian-Pilot, recently entered into a debate of whether it should be considered for the official state song of Virginia. "Pharrell's hit track is a jolt of mood-lifting music," wrote Morast. "And while it's fine to be happy, the best art is crafted with a range of emotional perspectives." Even with its slow build, "Happy" caught ears from the beginning. Upon release it was quickly dubbed "an instant contender for 2013's Song of the Summer" by Rolling Stone. Since then, it's topped the charts in more than a dozen countries besides the United States, including the United Kingdom, France, Germany and Poland. Williams has partnered with the United Nations Foundation in celebration of Thursday's International Day of Happiness, encouraging fans to donate to the organization and submit content to his 24Hoursof Happiness.com site.
Note: To watch this awesome four-minute happy video which has had over 100 million views, click here. To see the website which has great videos of people in happy dance 24 hours a day based on this song, click here. For a treasure trove of great news articles which will inspire you to make a difference, click here.
More Americans used buses, trains and subways in 2013 than in any year since 1956 as service improved, local economies grew and travelers increasingly sought alternatives to the automobile for trips within metropolitan areas, the American Public Transportation Association said in a report. 10.65 billion passenger trips were taken on transit systems during the year, surpassing the post-1950s peak of 10.59 billion in 2008, when gas prices rose to $4 to $5 a gallon. The ridership in 2013, when gas prices were lower than in 2008, undermines the conventional wisdom that transit use rises when those prices exceed a certain threshold, and suggests that other forces are bolstering enthusiasm for public transportation, said Michael Melaniphy, the president of the association. "People are riding transit in record numbers,” Mr. Melaniphy said in an interview. “We’re seeing a fundamental shift in how people are moving about their communities.” From 1995 to 2013, transit ridership rose 37 percent, well ahead of a 20 percent growth in population and a 23 percent increase in vehicle miles traveled, according to the association’s data. Overall public transit ridership increased by 1.1 percent from 2012, with the biggest gains in rail service and in bus service for smaller cities. In New York, where use of all modes of transit in the Metropolitan Transportation Authority increased 3.6 percent last year. Todd Litman, an analyst at the Victoria Transport Policy Institute in Victoria, British Columbia, [said] “A lot of people would prefer to drive less and rely more on walking, cycling and public transit, provided that those are high-quality options.”
Note: For a treasure trove of great news articles which will inspire you to make a difference, click here.
Tommy, an agitated 14-year-old high school student in Oakland, Calif., was in the hallway cursing out his teacher at the top of his lungs. A few minutes earlier, in the classroom, he’d called her a “b___” after she twice told him to lift his head from the desk. Eric Butler, the school coordinator for Restorative Justice for Oakland Youth (RJOY) heard the ruckus and rushed to the scene. They walked together to the restorative justice room. Slowly, the boy began to open up and share what was weighing on him. His mom, who had been successfully doing drug rehabilitation, had relapsed. She’d been out for three days. The 14-year-old was going home every night to a motherless household and two younger siblings. He had been holding it together as best he could, even getting his brother and sister breakfast and getting them off to school. He had his head down on the desk in class that day because he was exhausted from sleepless nights and worry. Eric ... facilitated a restorative justice circle with [Tommy's mom], Tommy, the teacher, and the principal. Punitive justice asks only what rule of law was broken, who did it, and how they should be punished. It responds to the original harm with more harm. Restorative justice asks who was harmed, what are the needs and obligations of all affected, and how does everyone affected figure out how to heal the harm. Tommy ... told his story. On the day of the incident, he had not slept, and he was hungry and scared. He felt the teacher was nagging him. He’d lost it. Tommy apologized.
Note: For a treasure trove of great news articles which will inspire you to make a difference, click here.
For years, Karen and her 9-year-old daughter, whose identity CBS News is choosing not to share, were abused by Karen's husband. Fearing for their lives, Karen found help from an unlikely group of people: a 3,000-member organization committed to protecting children around the world. They call themselves BACA - Bikers Against Child Abuse. “One thing we try and do as an organization is to help that child feel empowered so they can enjoy their childhood and grow up as an adult knowing that there’s always going to be somebody there and not all adults are bad,” said Happy Dodson, President of the Connecticut chapter, which is currently helping eight families across the state. BACA helps by stepping into the void left by an overwhelmed court system - and by forming a cocoon of support around the abused child, pledging 24-7 protection. Each member goes through an extensive Federal background check and adopts child-friendly road names like Scooter, Shaggy and Pooh Bear. “If the child has problems sleeping or getting on the bus or is afraid to go to school, we’ll take you to school. When the bus drops you off, we’ll be there. We’ll take you home and if need be we’ll stay in that yard until you feel comfortable,” Dodson said. The group also shows up to court appearances to let the abuser know that the child is a part of the BACA family. BACA's motto is "no child deserves to live in fear." Because of them, this young girl no longer does. For some of the members, the cause is personal; they too were abused.
She doesn't wear a fairy costume or carry a magic wand, but for many children who don't have a lot to begin with, she might just be their fairy godmother. Danielle Gletow is the founder and executive director of One Simple Wish, a Trenton, N.J., charity that fulfills wishes for foster children in 44 states. The wishes can be big, like horseback riding lessons, or small and simple like a backpack or shampoo. The children are asking for things like bicycles, skateboards, prom tickets, and gymnastic lessons, things that most would consider normal childhood requests and activities, yet they have no one to provide them. That’s where One Simple Wish fills the void, matching wishes from children, caseworkers and foster parents with donations from individuals and corporate donors. For 14-year-old Blessing Williams, who has been in the foster care system for more than a decade, the wish was dance lessons. On a recent Friday afternoon, her wish was fulfilled. With the beat of hip-hop music in the background and a grin on her face, Blessing glided across the floor as part of a class at the Watson-Johnson Dance Theatre. Her wish was donated by 15-year-old Cassidy Mack, who was also a foster child before finding a forever family. “As much as we’ve been growing, and our reach has been expanding, the core of our mission hasn’t changed, it’s about one child. I love that that’s resonated with people. They can come to our site, www.onesimplewish.org and they can make change for one individual and that’s what it's all about.”
Note: For a treasure trove of great news articles which will inspire you to make a difference, click here.
In a groundbreaking discovery, a collaborative team of researchers from Wisconsin, Spain, and France reported in December 2013 the first evidence of specific molecular changes at a genetic level following a period of mindfulness meditation. "To the best of our knowledge, this is the first paper that shows rapid alterations in gene expression within subjects associated with mindfulness meditation practice," says study author Richard J. Davidson, founder of the Center for Investigating Healthy Minds. The study compared the effects of a single day of intensive mindfulness practice between a group of experienced meditators and a group of untrained control subjects who engaged in quiet non-meditative activities. After an intensive day of mindfulness practice, the meditators showed a dramatic range of genetic and molecular differences. Meditation was found to alter levels of gene-regulating machinery and reduced levels of pro-inflammatory genes, which in turn correlated with faster physical recovery from a stressful situation. "Most interestingly, the changes were observed in genes that are the current targets of anti-inflammatory and analgesic drugs," says Perla Kaliman, first author of the article and a researcher at the Institute of Biomedical Research of Barcelona in Spain, where the molecular analyses were conducted. In past studies, mindfulness-based training has been shown to have beneficial effects on inflammatory disorders. Meditation is endorsed by the American Heart Association as an effective way to lower [the] risk for heart disease. Another study from April 2011 found that meditation produces powerful pain-relieving effects in the brain.
Note: For an excellent and inspiring book on how your thinking and feeling can change your genes, check out Bruce Lipton's Biology of Belief, available here. For a treasure trove of great news articles which will inspire you to make a difference, click here.
On February 2, 2006, Anita Moorjani was in a coma. With her body riddled with cancer, doctors told her husband that her organs were shutting down and she likely would not make it beyond the next 36 hours. "I was just so tired of fighting to try to stay alive," she said. So she said she let go. The next morning, she didn't wake up. Her husband rushed her to the hospital, where the family was told the bad news: Moorjani was in a coma and not expected to wake again. Moorjani can't put her finger on the exact minute that she says she left her body. She saw her husband standing next to her hospital bed. Moorjani could also hear conversations that took place between her husband and her doctors, far from her hospital room. She heard them, she said, discuss her pending death. "Your wife's heart might be beating, but she's not really in there," a doctor told her husband -- a conversation, she said, he would later confirm to her after she asked. Hovering between life and death, she said she was surrounded by people who loved her. Her [deceased] best friend, Soni, was there. So was her father, who had died years earlier from heart failure. There were others there, too. She knew they loved her and cared for her. It was a feeling unlike anything she says she had ever felt. "At first, I did not want to come back. Why would I want to come back into this sick body?" she said. About 30 hours after being hospitalized, Moorjani awoke. Within days, she said, her organs began to function again. Within weeks, doctors could find no evidence of cancer in her body, she said.
Avaaz – which means "voice" in various languages – has become a global pressure group to be reckoned with. It's a new kind of activism that isn't issue-led, it's issues-led. It's human rights abuses in Burma, or it's the Syrian civil war, or it's threats against the Great Barrier Reef or it's homophobia in Costa Rica. It's whatever its supporters, guided by the Avaaz team, choose to click on most this month. If it launches a campaign, it throws its resources at it – and a chunk of its $12m budget a year, all donated from individuals – and there's a fair chance it will have an impact. Avaaz is both global and globalised and its approach is less bleeding-heart liberal than hard-headed pragmatist. Its growth is exponential: they've gone from nine employees in year one to 100 now. In September, I interviewed its softly spoken Canadian founder, Ricken Patel, and noted in the transcript that [Avaaz] now had 26 million [members]. By the time this piece appears in print in November, that number will be hovering around the 30 million mark. "Liking" a Facebook page isn't going to save the world. But five times as many people in Britain are members of Avaaz than they are of the Labour Party. And 30,000 people donate money to it every month. To save the world, click here.
Note: Read and inspiring article on the founder of Avaaz, Ricken Patel. Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.
The concept of a “celebrity statistician” might sound as though it must be - and should forever remain - an oxymoron. But watch Prof Hans Rosling ... and you may change your mind. After showcasing his unique approach at a conference organised by TED, [he] garnered a reputation as the “Jedi master of data visualisation” and “the man in whose hands data sings”. What Rosling does, in a nutshell, is animate graphs. One dot showing, for example, life expectancy in Britain, is quite unremarkable, but apply Rosling’s software, and, at the click of a mouse, that dot will move, showing ... how it has changed every year. Add other dots, representing other countries, from France to China, and suddenly you have a moving stream ... that puts each country’s life expectancy into perspective and shows how the figures have changed over the last 65 years. Combine all this with the professor’s hyperactive presentation style ... and a potentially dry subject suddenly has a [compelling] narrative. Not that Rosling would ever describe statistics as “dry”. “No!” he says. “Statistics take up four pages in most daily newspapers. People don’t find these boring at all, but they don’t think of them as ‘statistics’. If you support Man United or Arsenal, or if your stock falling means you can’t go on holiday, you are interested. It’s only boring if you get data you didn’t ask for, or if you don’t realise its link with the real world.”
Note: Rosling has some incredibly hopeful and inspiring data, including that the global population of humans is leveling off. Don't miss his incredibly inspiring TED talk titled "The Best Stats You've Ever Seen."
Guest teacher Toshiro Kanamori captivates the students at the Amstelveen College high school in the Netherlands. Though he is almost a head shorter than most of the students, he holds their attention as he speaks passionately with the help of a translator. But that's almost unnecessary; as someone says later, with his hand gestures, you could almost understand him without the translator. Kanamori speaks with his face, his hands, his whole body. Kanamori is no ordinary teacher. In his vision of education, school is not so much a preparation for life; he believes children should be participating in life. Life itself forms the foundation for learning. Thanks to the heartwarming documentary "Children Full of Life", Kanamori, 67, is known all over Japan and the world. The documentary follows Kanamori and an elementary school class for a year as he teaches his students how to talk about feelings, be compassionate and be happy. That last lesson, according to Kanamori, should be the reason kids go to school. Kanamori teaches elementary school children at the Hokuriku Gaikun University in the Japanese city of Kanazawa, and in the 38 years he's been -- as he puts it -- in, not in front of, the class, he's brought the outside world into the curriculum. For instance, for a sex education lesson, he invited a pregnant woman to class and let the kids ask any questions they might have. He also brought in a terminal cancer patient to talk about her feelings about dying and death. Lessons about death? According to Kanamori, death is not too heavy a subject for kids around ages 9 and 10.
Note: For a profoundly moving video of Mr. Kanamori working his magic with a group of Japanese children, click here. For a treasure trove of great news articles which will inspire you to make a difference, click here.
From Enfield, Conn., to New York City and the San Francisco Bay, lush gardens filled with ripe fruits, vegetables and flowers are growing in unexpected places — prison yards. Prisons use them to rehabilitate inmates and to teach them basic landscaping skills that they can use to get jobs. For the last three years, all 18 state prisons in Connecticut have had garden programs. None cost taxpayers money. Last year, Connecticut prisons produced more than 35,000 pounds of produce – saving taxpayers $20,000 a year by putting produce back into the prison system. “We believe that everybody has a heart and everybody has a chance for transformation,” said Beth Waitkus, the director of the Insight Garden Program that started 10 years ago at San Quentin prison. “What happens with gardening is … they reconnect to themselves. They reconnect to their feelings. They reconnect to each other as a community, a small community in the prison, and they really reconnect to nature. And, I think that offers a huge opportunity for transformation when we reconnect to ourselves and to the natural world.” While Waitkus spends her time in San Quentin teaching inmates how to plant flowers, take care of soil and prune plants, she also keeps the connection strong once they leave prison. Nationally, the recidivism rate is more than 60 percent, according to the 2011 Annual Recidivism Report. For garden prisoners at San Quentin, Waitkus said the return rate is less than 10 percent, and most other prison gardens report return rates in the single digits. In Connecticut, officials say not one of the garden graduates has returned.
Google's founders, Larry Page and Sergey Brin, made giving back a company priority from the beginning. Their hope was that "someday this institution (under the rubric of 'Google.org') may eclipse Google itself in terms of overall world impact by ambitiously applying innovation and significant resources to the largest of the world's problems." Google has firmly established itself as a powerful and innovative player on the corporate philanthropy scene. Google's philanthropic entity was initially formed with a pledge of 3 million shares to make grants in several broad areas, including global poverty, disease and renewable energy. In 2009, Google announced a major strategic shift: to not only fund traditional nonprofits through cash grants, but also to concentrate on using Google's strengths in data-driven technologies and information aggregation to address the world's problems - to, in effect, engineer for social benefit. Google gave away $105 million in grants during 2012, plus $1 billion more in product donations, principally productivity apps and advertising grants for nonprofits. The company was the 12th-largest U.S. corporate cash donor in 2011 and 2012, according to the Chronicle of Philanthropy. Between $45 million and $50 million of that 2012 total [was] directed toward disaster relief, university research and community organizations in Silicon Valley - with $23 million dedicated to Google's Global Impact Awards. Last year's Impact Awardees include Charity: Water, which Google granted $5 million to install remote sensors at 4,000 water points across Africa by 2015. The low-cost sensors will monitor and record actual water flow rate to ensure better maintenance of and access to clean water for more than 1 million people.
In this exclusive excerpt from her autobiography, I Am Malala, young activist Malala Yousafzai recounts the day she was shot by the Taliban. "Tuesday, Oct. 9, 2012, wasn’t the best of days to start with, as it was the middle of exams. We had been getting threats all year. Some were in the newspapers, and some were messages passed on by people. I was more concerned the Taliban would target my father, as he was always speaking out against them. His friend and fellow campaigner Zahid Khan had been shot in the face in August on his way to prayers. When our bus was called, we ran down the school steps. Inside the bus it was hot and sticky. Then we suddenly stopped. A young bearded man had stepped into the road. The man was wearing a peaked cap and had a handkerchief over his nose and mouth. Then he swung himself onto the tailboard and leaned in over us. “Who is Malala?” he demanded. No one said anything, but several of the girls looked at me. I was the only girl with my face uncovered. That’s when he lifted up a black pistol. My friends say he fired three shots. The first went through my left eye socket and out under my left shoulder. I slumped forward, blood coming from my left ear, so the other two bullets hit the girls next to me." Malala has undergone a recovery that is nothing short of miraculous. The bullet narrowly missed her brain [and she] suffered no major permanent neurological damage. The ordeal did, however, solidify her will: “It feels like this life is not my life. It’s a second life. People have prayed to God to spare me and I was spared for a reason—to use my life for helping people.”
Note: Malala was only 11 when she took on the Taliban, demanding that girls be given full access to school. Her campaign led to a blog for the BBC, a New York Times documentary, and a Pakistani peace prize. But all that was only a prelude to even more extraordinary events, the Taliban's assassination attempt and her miraculous recovery. For a treasure trove of great news articles which will inspire you to make a difference, click here.
Last year when American Paradigm Schools took over Philadelphia's infamous, failing John Paul Jones Middle School, they did something a lot of people would find inconceivable. The school was known as "Jones Jail" for its reputation of violence and disorder, and because the building physically resembled a youth correctional facility. Situated in the Kensington section of the city, it drew students from the heart of a desperately poor hub of injection drug users and street level prostitution where gun violence rates are off the charts. But rather than beef up the already heavy security to ensure safety and restore order, American Paradigm stripped it away. During renovations, they removed the metal detectors and barred windows. The police predicted chaos. But instead, new numbers seem to show that in a single year, the number of serious incidents fell by 90%. The school says it wasn't just the humanizing physical makeover of the facility that helped. Memphis Street Academy also credits the Alternatives to Violence Project (AVP), a noncoercive, nonviolent conflict resolution regimen originally used in prison settings that was later adapted to violent schools. AVP, when tailored to school settings, emphasizes student empowerment, relationship building and anger management over institutional control and surveillance. There are no aggressive security guards in schools using the AVP model; instead they have engagement coaches, who provide support, encouragement, and a sense of safety.
Since the end of the Cold War, the number of armed conflicts in the world has fallen by 40 percent, according to Simon Fraser University’s Human Security Report. And those conflicts have resulted in strikingly low numbers of fatalities. While that statement may sound odd ... the numbers are nonetheless telling. Since 1988, the number of wars killing more than 1,000 people a year has gone down by 78 percent. What explains this spectacular reduction in violence? In The Better Angels of Our Nature: Why Violence Has Declined, Harvard professor Steven Pinker cites a number of reasons. Nation-forming curbed people’s inclination to steal their neighbors’ land and reduced the threat of enemy invasion, allowing geopolitical stability to take root. The emergence of democracy curbed tyrannical government excesses. International trade turned countries into business partners, and peace became economically attractive. A general process of civilization brought about more and more self-control. Not every indicator shows a steadily falling line, but enough measurements do register a continuous drop in brutality. It’s human to remember grisly periods like world wars and senseless outbreaks of savagery and forget how many people died violently in past centuries. It’s a fact, though, that we experience considerably less violence today than our forebears did. You’re more likely to drown in a swimming pool than to die a brutal death. That’s a luxury no one knew in generations past. We do, indeed, live in history’s most peaceful era.
Note: One of the most under-reported positive stories is that global violent crime has dropped dramatically in the last two decades. For FBI statistics showing violent crime in the U.S. dropped to 1/3 the rate of 1993, click here. For a treasure trove of great news articles which will inspire you to make a difference, click here.
Baby Boomers - the protest-loving generation that didn't trust anyone over 30 - are approaching retirement by the millions, an evolution that many say could be the last best hope for a hopelessly gridlocked Washington. Replacing the Boomers are the Millennials, a get-it-done group born roughly between the early 1980s and 2000s, who make up the largest and most diverse generation in history. It's a generation that proudly rises above party loyalty and is driving the surge in the number of decline-to-state voters, who now make up 1 in 5 Californians, experts say. They are less divided, and they have a much greater "unity of belief" on social issues such as same-sex marriage, which 70 percent of them support, said author Morley Winograd, a former White House policy adviser under President Bill Clinton and a demographics expert. Their political mind-set ... is: "We want to change the world - what can we do together?" The legacy they are beginning to inherit, and fundamentally change, is a political culture that is rabidly partisan and all but frozen in animosity. The politics of an unpopular Congress suggest that lasting solutions will come not from the once-influential Boomers, but instead from their kids. "American politics will never be the same - because it is the end of the Boomer-dominated era," said Winograd. Winograd, co-author of a new book with Michael Hais called Millennial Majority: How a New Coalition Is Remaking American Politics, said, "The new Millennial-driven majority coalition in the United States will change almost everything."
Waiting hours for a cellphone to charge may become a thing of the past, thanks to an 18-year-old high-school student's invention. She won a $50,000 prize ... at an international science fair for creating an energy storage device that can be fully juiced in 20 to 30 seconds. The fast-charging device is a [type of] so-called supercapacitor, a gizmo that can pack a lot of energy into a tiny space, charges quickly and holds its charge for a long time. What's more, it can last for 10,000 charge-recharge cycles, compared with 1,000 cycles for conventional rechargeable batteries, according to [the inventor] Eesha Khare of Saratoga, Calif. Supercapacitors also allowed her to focus on her interest in nanochemistry — "really working at the nanoscale to make significant advances in many different fields." To date, she has used [her] supercapacitor to power a light-emitting diode, or LED. The invention's future is even brighter. She sees it fitting inside cellphones and the other portable electronic devices that are proliferating in today's world, freeing people and their gadgets for a longer time from reliance on electrical outlets. "It is also flexible, so it can be used in rollup displays and clothing and fabric," Khare added. "It has a lot of different applications and advantages over batteries in that sense." Khare's invention won her the Intel Foundation Young Scientist Award at the Intel International Science and Engineering Fair, conducted ... in Phoenix, Ariz.
Note: Now let's see if it actually makes it to market or is blocked by the companies that profit from selling many chargers. For a treasure trove of great news articles which will inspire you to make a difference, click here.
Los Angeles Lakers coach Phil Jackson—by percentage (.738) the winningest coach in NBA history—is renowned for his ability to turn megastars into team players. And his secret is spiritual. “The most effective way to forge a winning team,” he writes in Sacred Hoops: Spiritual Lessons of a Hardwood Warrior, “is to call on the players' need to connect with something larger than themselves.” Before Jackson arrived, both the Bulls and the Lakers were teams that, despite the presence of breathtaking talent, had failed to achieve the harmony needed to win championships. Yet under his guidance, schooled in his characteristically unselfish, team-oriented style, they went on to record-breaking success. So what does this remarkable head coach have to say about the heightened group consciousness that can awaken when teams come together beyond the divisive forces of the ego? [Q.] In Sacred Hoops you write about “the energy that's unleashed when players put their egos aside and work toward a common goal.” You also refer to “a powerful group intelligence [that] emerges that is greater than the coach's ideas or those of any individual on the team.” What is that powerful energy and intelligence that emerges in a collective when the ego is set aside? PHIL JACKSON: When a player surrenders his self-interest for the greater good, his fullest gifts as an athlete are manifested. It's funny—by playing within his natural abilities, he activates a higher potential beyond his abilities, a higher potential for the team. It changes things for everybody.
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Socially Responsible Investing (SRI) is sometimes referred to as “sustainable”, “socially conscious”, “mission,” “green” or “ethical” investing. Socially responsible investors are looking to promote concepts and ideals that they feel strongly about. They accomplish this in 3 ways: 1-Investment in companies and governments that the investor believes best hold to values of importance to the investor. These include the environment, consumer protection, religious beliefs, employees’ rights as well as human rights, among others. 2-Shareholder advocacy; socially responsible investors proactively influencing corporate decisions that could otherwise have a large detrimental impact on society ... through various means including dialogue, filing resolutions for shareholders’ vote, educating the public and attracting media attention to the issue. 3-Community investing has become the fastest growing segment within SRI, with some $61.4 billion in managed assets. With community investing, investors’ capital is directed to those communities, in the U.S. and abroad, which are under served by more traditional financial lending institutions and gives recipients of low-interest loans access to not just investment capital and income but provides valuable community services that include healthcare, housing, education and child care. Over the last two years, SRI investing has grown by more than 22% to $3.74 trillion in total managed assets, suggesting that investors are investing with their heart, as well as their head.
Note: Interested in investing to reduce inequality? Check out the inspiring microcredit movement.
Remember the Roller Babies craze in 2009? That Evian video has been viewed more than 65 million times. Now, Evian Natural Spring Water has just launched a follow-up video, Baby & Me, and it's already got nearly 30 million views on YouTube. The new video, which features adults walking on a busy street when they suddenly see their "inner babies" in a storefront window reflection, launched simultaneously in 14 countries on Friday. The adult characters interact with their baby selves, mostly through dance. "You can't not smile watching this," said GMA anchor Lara Spencer this morning during a piece on the video. "This type of commercial is about happiness and energy," the ad's director, Remi Babinet, told GMA. Produced by creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek, notes Evian in a release about the ad. And the music? The '90s dance hit Here comes the Hotstepper serves as the soundtrack.
Note: Click on the link above to watch the video. For a video diving deeper into this by ABC, click here. For a treasure trove of great news articles which will inspire you to make a difference, click here.
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