Inspirational News ArticlesExcerpts of Key Inspirational News Articles in Media
A grateful shoplifter has returned the favor to a New York convenience store owner who showed him compassion during an attempted robbery earlier this year. It all started in May when Mohammad Sohail was closing his Shirley Express convenience store, about 65 miles east of New York City. A man wielding a baseball bat came barging into the store and demanded money. Sohail had a rifle and quickly pointed it at the robber's face, forcing the man to drop the bat and fall to the ground. What the robber didn't know is that the gun was not loaded. Sohail says the man started to plead with him tearfully saying, "I'm sorry, I have no food. I have no money. My whole family is hungry. Don't call the police. Don't shoot me." The store owner felt bad for the man and gave him $40 and a loaf of bread. He went to get the man some milk but when he returned, Sohail says, the would-be-robber had already fled with the money and food. On Wednesday, the shoplifter made amends with a $50 bill and a thank you letter for saving him from a life of crime. In the letter, the man apologizes for his actions in May and said it was out of desperation to provide for his family. The man, whose identity remains unknown, also said his life has changed drastically and that Sohail's acts inspired him to become a "True Muslim."
Note: To watch a video of this most unusual act of compassion, click here.
In the past two months, relations between the three main Christian churches have moved in more promising directions than perhaps during the past 50 years of uninspiring liberal dialogue. By opening a new chapter of theological engagement and concrete co-operation with Orthodoxy and Anglicanism, Pope Benedict XVI is changing the terms of debate about church reunification. In time, we might witness the end of the Great Schism between east and west and a union of the main episcopally-based churches. Indeed, when Joseph Ratzinger was elected pope in 2005, one of his first acts was to drop the title of patriarch of the west. Closer church ties will be greatly helped by concrete co-operation. Last week's Rome visit by the Archbishop of Canterbury has advanced Catholic-Anglican relations. Benedict emphasised the importance of Anglicanism in promoting the unity of all episcopally-based Christian churches. Significant was the fact both the pope and the archbishop spoke in favour of a different model of socio-economic development that does not rely exclusively on the state or the market. Rather, it accentuates mutualist principles of reciprocity and gift-exchange and the absolute sanctity of human and natural life which is relational, not individualist or collectivist. This shared social teaching is key in further developing concrete links and bonds of trust among Christians of different traditions. Moves towards church reunification are signs of a revivified Christian Europe, one which can use its shared faith to transform the continent and the whole world.
Note: In other inspiring religious news, a Protestant church in New York City held a "healing ceremony" with Native Americans to apologize for their decimation and dislocation centuries ago. For a USA Today story on this landmark news, click here.
Scientists have now levitated mice using magnetic fields. Scientists working on behalf of NASA built a device to simulate variable levels of gravity. It consists of a superconducting magnet that generates a field powerful enough to levitate the water inside living animals, with a space inside warm enough at room temperature and large enough at 2.6 inches wide (6.6 cm) for tiny creatures to float comfortably in during experiments. Repeated levitation tests showed the mice, even when not sedated, could quickly acclimate to levitation inside the cage. The strong magnetic fields did not seem to have any negative impacts on the mice in the short term, and past studies have shown that rats did not suffer from adverse effects after 10 weeks of strong, non-levitating magnetic fields. The researchers also levitated water drops up to 2 inches wide (5 cm). This suggests the variable gravity simulator could be used to study how liquids behave under reduced gravity, such as how heat is transferred or how bubbles behave.
Note: Remember that secret government research projects are generally at least 10 years ahead of any public research.
By virtue of the foresight, humanity and sheer bloody-mindedness of a young British stockbroking clerk called Nicholas Winton, 669 Jewish children were saved from the clutches of the Nazis. On Friday, 22 of them were reunited with their 100-year-old saviour – now Sir Nicholas – who has come to be known as the 'British Schindler'. Between March and August 1939 eight trains carried 669 children to Britain, who otherwise would probably have perished in the death camps. Fifteen thousand Czechoslovakian children died in the war. The ninth train, containing 250 children, was due to leave Prague on 3 September 1939, the day Britain declared war. The Germans never let it leave the station, and most of the children never lived to see 1945. Almost as remarkable as the scheme itself, and a mark of Sir Nicholas's modesty, was that he chose to conceal his achievements for decades. It was only when he wife Greta unearthed a briefcase in the attic contained lists of the children he saved and letters to the parents did he admit his part. He said in 1999: "My wife didn't know about it for 40 years after our marriage, but there are all kinds of things you don't talk about even with your family. "Everything that happened before the war actually didn't feel important in the light of the war itself." He also rejected the comparison with Oskar Schindler, who saved about 1,200 Jews in the war, saying unlike the German his actions never put him in danger.
Known as the 'Crocodile Man', Costa Rican animal lover Chito swims, plays and even feeds Pocho the giant crocodile in what is one of the world's most unlikely friendships. 'This is a very dangerous routine but Pocho is my friend and we have a good relationship,' says 52-year-old Chito. 'He will look me in the eye and he does not attack me. It is too dangerous for anyone else to come in the water. It is only ever the two of us.' The bizarre friendship began nearly 20 years ago when Chito rescued the 980-pound crocodile after finding him close to death ... shot in the left eye by a cattle farmer after preying on a herd of cows. Chito enlisted the help of several friends to load the massive reptile into his boat. Naming him 'Pocho' (meaning strength), the fisherman says he healed the reptile with medicine, food, and, more importantly, lots of care and attention. 'When I found him in the river after he was dying so I put him in my boat and I brought him into my house,' recalls Chito. 'He was very skinny, weighing only around 150 pounds, so I gave him chicken and fish and medicine for six months to help him recover.' During the recovery process, Chito stayed by Pocho's side, even sleeping with him at night. 'I just wanted him to feel that someone loved him, that not all humans are bad,' Chito says.
Note: Don't miss the great photos at the article link above.
Berkeley's Mike Hannigan gives most of his money away. It started in 1991. He had about $20,000 in his bank account and thought about all the good it could do in the world. With partner Sean Marx, he started Give Something Back Inc., an office supply firm that now gives away up to 80 percent of its profit. The company has given away about $4 million to community charities over the last 18 years. That puts Hannigan in a small circle of individuals who are recognized for giving away at least half their income, profit or personal wealth. This so-called "50 percent league" is the brainchild of a national nonprofit organization called Bolder Giving, which has highlighted these givers since its inception in 2007 in the hope that others will take a closer look at how much they give and how much more they could afford to contribute. Every year, the average U.S. household donates about 3 percent of its income. Yet deep in the heart of this recession there is a growing group giving away at least half of what they've got. Currently, 125 individuals or families are on the 50 percent club list and Bolder Giving, based in Arlington, Mass., is looking for more members. At Hannigan's Oakland-based company, the vast majority of the profits go to charities selected by customers and employees. Food banks and education-related organizations are among the most frequent recipients, Hannigan said. It's a way "to use the business as a mechanism to circulate wealth throughout the community," he said. The 59-year-old businessman doesn't consider himself a philanthropist, but an activist who lives a comfortable life.
Religion and spirituality blogs today are buzzing about the "inspirational" performance of Susan Boyle, an ordinary-looking 47-year-old Scottish woman whose anything-but-ordinary voice stopped would-be snarky commenters in their tracks on the reality TV show Britain's Got Talent. In Beliefnet's religion and pop culture blog, Douglas Howe comments on the transformation of the skeptical audience the moment Boyle opened her mouth and began to sing: They loved her! They were touched by her raw talent, her beautiful voice. The part about each of us that is quick to judge is also quick to respond to excellence and beauty. We should be quicker to look for the beauty in people, and I'm not sure our media-driven culture trains us to do that. Rev. James Martin in America magazine's blog In All Things finds a homily here: The world generally looks askance at people like Susan Boyle, if it sees them at all. Without classic good looks, without work, without a spouse, living in a small town, people like Susan Boyle may not seem particularly "important." But God sees the real person, and understands the value of each individual's gifts: rich or poor, young or old, single or married, matron or movie star, lucky or unlucky in life. God knows us. And loves us.
Note: For an engaging article with the highly inspiring performance of Susan Boyle, click here.
A small but growing number of cash-strapped communities are printing their own money. Borrowing from a Depression-era idea, they are aiming to help consumers make ends meet and support struggling local businesses. Businesses and individuals form a network to print currency. Shoppers buy it at a discount — say, 95 cents for $1 value — and spend the full value at stores that accept the currency. Workers with dwindling wages are paying for groceries, yoga classes and fuel with Detroit Cheers, Ithaca Hours in New York, Plenty in North Carolina or BerkShares in Massachusetts. Ed Collom, a University of Southern Maine sociologist who has studied local currencies, says they encourage people to buy locally. Merchants, hurting because customers have cut back on spending, benefit as consumers spend the local cash. Jackie Smith of South Bend, Ind., who is working to launch a local currency, [said] "It reinforces the message that having more control of the economy in local hands can help you cushion yourself from the blows of the marketplace." During the Depression, local governments, businesses and individuals issued currency, known as scrip, to keep commerce flowing when bank closings led to a cash shortage. Pittsboro, N.C., is reviving the Plenty, a defunct local currency created in 2002. It is being printed in denominations of $1, $5, $20 and $50. A local bank will exchange $9 for $10 worth of Plenty. "We're a wiped-out small town in America," says Lyle Estill, president of Piedmont Biofuels, which accepts the Plenty. "This will strengthen the local economy. ... The nice thing about the Plenty is that it can't leave here."
Note: For a treasure trove of great news articles which will inspire you to make a difference, click here.
A small but growing number of cash-strapped communities are printing their own money. Borrowing from a Depression-era idea, they are aiming to help consumers make ends meet and support struggling local businesses. The systems generally work like this: Businesses and individuals form a network to print currency. Shoppers buy it at a discount — say, 95 cents for $1 value — and spend the full value at stores that accept the currency. Ed Collom, a University of Southern Maine sociologist who has studied local currencies, says they encourage people to buy locally. Merchants, hurting because customers have cut back on spending, benefit as consumers spend the local cash. "We wanted to make new options available," says Jackie Smith of South Bend, Ind., who is working to launch a local currency. "It reinforces the message that having more control of the economy in local hands can help you cushion yourself from the blows of the marketplace." About a dozen communities have local currencies, says Susan Witt, founder of BerkShares in the Berkshires region of western Massachusetts. She expects more to do it. Under the BerkShares system, a buyer goes to one of 12 banks and pays $95 for $100 worth of BerkShares, which can be spent in 370 local businesses. Since its start in 2006, the system, the largest of its kind in the country, has circulated $2.3 million worth of BerkShares. During the Depression, local governments, businesses and individuals issued currency, known as scrip, to keep commerce flowing when bank closings led to a cash shortage."
The University of Utah student who foiled a federal oil and gas lease auction the Friday before Christmas hopes he can buy time for Utah's scenic redrock desert - and himself - until the Bush administration is out the door. Tim DeChristopher announced Wednesday afternoon that he would pay the U.S. Bureau of Land Management $45,000 to hold the 13 lease parcels he won in a Dec. 19 sale. The 27-year-old economics major faces possible federal felony charges after winning bids totaling about $1.8 million on 13 lease parcels that he admitted he had neither the intention nor the money to pay for. But since committing what he called an act of civil disobedience, DeChristopher has heard from hundreds of individuals around the country willing to chip in to keep drill rigs off the land and DeChristopher out of prison. So far, would-be benefactors have pledged $14,000, he said. The amount is based on a percentage of the $1.8 million; the agency requires such payments of all bidders to hold their parcels. Three Web sites have been set up to take pledges: www.wateradvocacy.org, www.oneutah.org, [and] www.bidder70.org. The 13 bids [DeChristopher] won by raising his auction paddle were on 22,000 acres of land near Arches and Canyonlands national parks. [He] admitted he ran up other bids by about $500,000 and said he would be willing to go to jail to defend his generation's prospects in light of global climate disruption and other environmental threats.
Over sandwiches and pizza, a group of high school students here debated the pros and cons of combating poverty in five desperate nations. They scrolled through Web sites, analyzed statistics and considered how much they knew about the economy, language and culture of each country. This was no mere academic exercise. The students, at the Meadows School, have real decisions to make and, they hope, real people to rescue. By the time they scattered after their lunch period, the group had deferred until next month the decision on where to spend the $25,000 they had raised, but seemed to be leaning toward Peru. That may seem like a lot of money for a student group, but it was the entry fee for the school to become investors in Pro Mujer, a nonprofit lending institution based in New York that issues small loans to poor women in foreign countries to use for buying tools to start or expand small businesses. In raising the money and investing it with Pro Mujer, the Meadows School is by all accounts the first high school to operate a microbank. The founder of the Meadows Microcredit Action Group, Justin Blau, 17, and its faculty adviser, Kirk Knutsen, have bigger plans for their endeavor. Pro Mujer will mete out the $25,000 to recipients in the country the students select and return to the school both regular status reports as well as a modest amount of earned interest. The group plans to use that interest and other money raised locally to invest in smaller, more specific projects through Kiva, another microfinance lender, with no minimum entry requirement.
Note: For lots more on the exciting, amazingly successful microlending movement, click here.
If recent scientific research on happiness -- and there has been quite a bit -- has proved anything, it's that happiness is not a goal. It's a process. Although our tendency to be happy or not is partly inborn, it's also partly within our control. And, perhaps more surprising, happiness brings success, not the other way around. Though many people think happiness is elusive, scientists have actually pinned it down and know how to get it. Sonja Lyubomirsky, a professor of psychology at UC Riverside and author of The How of Happiness: A Scientific Approach to Getting the Life You Want… led controlled studies to determine what behaviors positively affect happiness, and has come up with at least 12 strategies that measurably increase levels. For instance, one strategy she's tested is the practice of gratitude. In her gratitude study, she had a group of 57 subjects express gratitude once a week in a journal. A second group of 58 expressed gratitude in a journal three times a week. And a control group of 32 did nothing. At the end of six weeks, she retested all three groups and found a significant increase in happiness in the first one. She and other researchers also recommend practicing forgiveness, savoring positive moments and becoming more involved in your church, synagogue or religious organization. "Not every strategy fits everyone," she says. "People need to try a few to find which ones work." Although Lyubomirsky likes to let people define happiness for themselves, clinically, she describes it as "a combination of frequent positive emotions, plus the sense that your life is good."
The decades-old footage of a full-grown lion joyously embracing two young men like an affectionate house cat has made myriad eyes misty since it recently landed on YouTube. What is it about the old, grainy images that has attracted millions of clicks around the globe? Is it simply that a lion, whimsically named Christian, remembered the two men who raised it and then released it into the wild? It may be something more: the indelible image of a creature that could kill a man in seconds behaving like a pussycat with two men it obviously loves, smack in the middle of the African bush. The video is the work of Anthony “Ace” Bourke and John Rendall, two Australians who in 1969 were living in ... London. Nearly 40 years later, Rendall expressed astonishment that one video of his reunion with his former pet had drawn more than six million hits as of this writing. “Oh, my God,” Rendall exclaimed from Australia when told how popular the video has become. “If it’s made people more aware and more interested in conservation and the protection of the environment, we’re very pleased.” Back in ’69, Rendall was living on King’s Road, in the Chelsea section of London. The center of London’s counterculture at the time, King’s Road seethed with creativity and fashion. When a friend came back from a trip to Harrods, London’s famous department store, and told a story about her trip to the pet department, Rendall was understandably fascinated. “Harrods has always claimed that they could find anything,” he explained. “Anything you’d want, Harrods could get for you. ... There were these beautiful lion cubs.”
Note: To watch this highly inspiring three-minute clip, see http://www.youtube.com/watch?v=adYbFQFXG0U.
Randy Pausch, the charismatic young college professor who chronicled his battle with pancreatic cancer in a remarkable speech widely-known as the "Last Lecture," has died at the age of 47. Pausch's lecture and subsequent interview was one of the most powerful accounts of hope, grace and optimistism ABC News has ever featured, and drew a worldwide response. "I'd like to thank the millions of people who have offered their love, prayers and support," [his wife] Jai Pausch said in a statement. "Randy was so happy and proud that the lecture and book inspired parents to revisit their priorities, particularly their relationships with their children. The outpouring of cards and emails really sustained him." It all began with one, age-old question: What would you say if you knew you were going to die and had a chance to sum up everything that was most important to you? That question had been posed to the annual speaker of a lecture series at Carnegie Mellon University, where Pausch was a computer sciences professor. For Pausch, though, the question wasn't hypothetical. Pausch, a father of three small children with his wife Jai, had been diagnosed with pancreatic cancer -- and given six months to live. Friends and colleagues flew in from all around the country to attend his last lecture. And -- almost as an afterthought -- the lecture was videotaped and put on the Internet for the few people who couldn't get there that day. The lecture was so uplifting, so funny, so inspirational that it went viral. So far, 10 million people have downloaded it. And thousands have written in to say that his lecture changed their lives.
Dr. Frank Artress looked down at his fingers. His nail beds were turning blue. He was running out of oxygen near the summit of Mount Kilimanjaro. A cardiac anesthesiologist, Artress knew the signs of high altitude pulmonary edema. He knew there was a 75 percent chance that he would perish on Africa's highest peak. Artress led his wife to a rock, and they sat together above the clouds. Then it hit him. He wasn't afraid to die; he was ashamed. He had lived only for himself - practicing medicine in a Modesto hospital, traveling with his wife, purchasing luxury vacation homes and collecting art. He felt as if he had nothing to show for his 50 years. He felt as if his life had been a waste. In that moment, Artress and his wife realized they were living for the wrong reasons. In that moment, everything changed. Some people dream of giving up the trappings of success and starting life anew, with a purpose, with a social conscience. For Artress and his wife, the idea suddenly seemed real. That day on Mount Kilimanjaro would lead the Modesto doctor and his wife to leave their comfortable life in California to become bush doctors, dedicated to easing the heartbreak of Africa. They knew their decision was the right one when they returned to their creekside ranch home in Modesto. The things they normally missed when they were away - the matching silver sports cars, the signed Mirós and Picassos, the full-throttle espresso machine and the swimming pool - no longer had any charm. That week, Artress quit his job at Doctors Medical Center in Modesto and Gustafson gave notice as an educational psychologist for the public schools. Then they sold everything ... and made plans to return to the foot of Kilimanjaro to administer medical care as a way of repaying the community that saved Artress' life.
Note: This inspiring story should be read in its entirety.
The Earth is humming. Singing. Its song is ethereal and mystifying and very, very weird – a rather astonishing, newly discovered phenomen[on] that's not easily analyzed, but which, if you really let it sink into your consciousness, can change the way you look at everything. Scientists now say the planet itself is generating a constant, deep thrum of noise. No mere cacophony, but actually a kind of music – huge, swirling loops of sound, a song so ... low it can't be heard by human ears, [roars] churning from the very water and wind and rock themselves, countless notes of varying vibration creating all sorts of curious tonal phrases that bounce around the mountains and spin over the oceans and penetrate the tectonic plates and gurgle in the magma and careen off the clouds and smack into trees and bounce off your ribcage and spin over the surface of the planet in strange circular loops. It all makes for a very quiet, otherworldly symphony so odd and mysterious, scientists still can't figure out exactly what's causing it or why [it's] happening. Sure, sensitive instruments are getting better at picking up what's been dubbed "Earth's hum," but no one's any closer to understanding what ... it all might mean. Mystics and poets and theorists have pondered the "music of the spheres" (or musica universalis) for eons; it is the stuff of cosmic philosophy, linking sacred geometry, mathematics, cosmology, harmonics, astrology and music into one big cosmological poetry slam.
Julio Diaz has a daily routine. Every night, the 31-year-old social worker ends his hour-long subway commute to the Bronx one stop early, just so he can eat at his favorite diner. But one night last month, as Diaz stepped off the No. 6 train and onto a nearly empty platform, his evening took an unexpected turn. He was walking toward the stairs when a teenage boy approached and pulled out a knife. "He wants my money, so I just gave him my wallet and told him, 'Here you go,'" Diaz says. As the teen began to walk away, Diaz told him, "Hey, wait a minute. You forgot something. If you're going to be robbing people for the rest of the night, you might as well take my coat to keep you warm." The would-be robber looked at his would-be victim, "like what's going on here?" Diaz says. "He asked me, 'Why are you doing this?'" Diaz replied: " ' If you're willing to risk your freedom for a few dollars, then I guess you must really need the money. I mean, all I wanted to do was get dinner and if you ... want to join me ... hey, you're more than welcome.' You know, I just felt maybe he really needs help," Diaz says. Diaz says he and the teen went into the diner and sat in a booth. Diaz asked him what he wanted out of life. "He just had ... a sad face," Diaz says. The teen couldn't answer Diaz — or he didn't want to. When the bill arrived, Diaz told the teen, "Look, I guess you're going to have to pay for this bill 'cause you have my money and I can't pay for this. So if you give me my wallet back, I'll gladly treat you." The teen "didn't even think about it" and returned the wallet, Diaz says. "I gave him $20 ... I figure maybe it'll help him. I don't know." Diaz says he asked for something in return — the teen's knife — "and he gave it to me."
Note: For many powerful inspirational stories from major media sources, click here.
Over the past 25 years nonviolent peacekeepers have been going into zones of sometimes intense conflict with the aim of bringing a measure of peace, protection, and sanity to life there. Rather than use threat or force, unarmed peacekeepers deploy strategies of protective accompaniment, moral and/or witnessing "presence," monitoring election campaigns, creating neutral safe spaces, and in extreme cases putting themselves physically between hostile parties. Civilian unarmed peacekeeping has had dramatic, small-scale, quiet, and unglamorous successes: rescuing child soldiers, protecting the lives of key human rights workers and of whole villages, averting potentially explosive violence, and generally raising the level of security felt by citizens in many a tense community. Recently a village on the island of Mindanao in the Philippines was under threat by two armed groups who had come within 200 meters of each other. The village elders called for help from the Nonviolent Peaceforce stationed there, who intervened and by communicating with all sides persuaded the armed group to back away. Thanks to mediation, no violence erupted, no lives were lost. Why haven't you heard about this exciting work? Because it is terribly underfunded, for one thing. There is also a prevailing prejudice that only governments or armed forces – including those of the United Nations – have the responsibility or means to contain conflict. But the biggest obstacle by far is the widespread – and rarely examined – belief that political power grows out of the barrel of a gun. It is the belief that there is only one kind of power; threat power, which in the end can be relied upon to get others to change their minds or, failing that, at least their actions. That may change. The new global norm of "Responsibility to Protect" (R2P) should inspire the use of civil society and nonviolent means.
Like the ancient wonders of Stonehenge or the Great Pyramids of Egypt, there is an incredible and mysterious creation right here in the United States. Coral Castle, in Homestead, Fla., just south of Miami, is an intricate rock garden made of enormous pieces of coral, many of them weighing several tons. But more amazingly, Coral Castle was built entirely by one man -- Latvian immigrant Ed Leedskalnin, who stood just 5 feet tall and weighed 100 pounds. To this day, no one knows how he did it. The castle is an extraordinary feat of engineering, and experts have puzzled over how Leedskalnin, who only had a fourth-grade education, constructed Coral Castle by himself. For example, how did this little man build a 9-ton coral gate constructed so precisely that you can push it open using one finger? There are many theories on how Leedskalnin accomplished this amazing feat. Some say he had help from extraterrestrials, others believe he discovered the secrets behind anti-gravity and levitation. Leedskalnin was a self-taught expert on magnetic currents, and one theory holds that he positioned the site to be perfectly aligned with Earth's poles to eliminate the forces of gravity, allowing him to move stones weighing several tons each. Even Albert Einstein couldn't figure it out.
Note: For a good video of this wonder, click here. For more information on this most intriguing phenomenon, click here. The unusual builder of this site claimed to know the secrets of the pyramids and even Einstein could not imagine how he did it.
IBM Corp., Nokia, Sony and Pitney Bowes are expected to announce Monday that they have put 31 inventions into an "Eco-Patent Commons" designed to make these Earth-friendly manufacturing and waste-reduction processes more widely available. "This is an open source effort along the lines of the Creative Commons," said IBM assistant general counsel David Kappos, who is responsible for the company's intellectual property. The open source movement, symbolized by the free Linux operating system, believes that innovation occurs more quickly when new ideas and processes are open to the public for anyone to troubleshoot and improve. The Eco-Patent Commons adopts this activist tactic in certain fields - like waste reduction - where the participating firms have decided that the societal benefit of having every willing manufacturer adopt these cleaner processes outweighs any potential advantage they might gain by keeping the idea close to the vest. One of the newly freed eco-patents is an IBM invention for using a specially folded piece of corrugated cardboard to cushion electronic components against shock during shipping - replacing the Styrofoam products that can easily become an environmental headache. Likewise, Nokia is giving away a patent designed to help safely dispose of mobile phones by reusing their components in other gadgets such as digital cameras. Kappos said the Eco-Patent Commons would be run by an independent, nonprofit group, the World Business Council for Sustainable Development, and expressed hope that other companies would follow the lead and add real clout to what is more a symbolic than substantive effort to make global business a little greener.
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