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The American PR firm helping Saudi Arabia clean up its image
Key Excerpts from Article on Website of The Guardian (One of the UK's Leading Newspapers)
Posted: January 9th, 2023
https://www.theguardian.com/world/2022/dec/22/edelman-saudi-...
Richard Edelman, the CEO of the $1bn public relations firm Edelman, published a blogpost in June reflecting on his trip to the elite gathering of the World Economic Forum in Davos, Switzerland. “I left Davos inspired by the bravery of the Ukrainians and Poles,” Edelman wrote, “[and] more convinced than ever about the global rift between democracy and autocracy.” Freedom House named Saudi Arabia as one of the “worst of the worst” nations in the world for human rights and civil and political liberties. The Saudi government “really restricts almost all political rights and civil liberties and engages in arbitrary imprisonment, torture, [and] execution of perceived opponents”, said Michael Abramowitz, the president of Freedom House. “It’s a pretty grim picture.” For those on the receiving end of Saudi repression, that picture has improved little since the October 2018 assassination and dismemberment of the Washington Post journalist Jamal Khashoggi, an operation that US intelligence concluded was “approved” by the Saudi crown prince. Over that same period, however, the picture presented by the Saudi government to influential American audiences has been brightened with the help of key contractors, including Edelman. Since Khashoggi’s murder, the powerful PR firm has received or is contracted to receive $9.6m (£7.9m) in fees from Saudi government agencies and companies controlled by the regime. Most of Edelman’s work for the regime has focused on rehabilitating its reputation in the United States.
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