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The Bernie Sanders Show is interactive TV talk for the era of Facebook activism
Key Excerpts from Article on Website of The Guardian (One of the UK's leading newspapers)
Posted: April 16th, 2017
https://www.theguardian.com/us-news/2017/apr/11/the-bernie-s...
There have been four episodes of The Bernie Sanders Show so far, with the most popular seeing Sanders and his guest, Bill Nye, seated on stylish red armchairs. Sanders has decided to bypass traditional media and broadcast exclusively on Facebook. And it is attracting ... a huge audience. The first episode of the show featured the Rev William Barber, a protestant minister and activist who is a national board member of the NAACP. The conversation ... focussed on grassroots mobilizing, and has been viewed more than 950,000 times. Sanders himself is the brains behind much of the output. Our goal and this is all coming from the senator is to find new ways to move outside the bubble of DC, [Sanders deputy communications director] Miller-Lewis said. The scope of Sanders Facebook audience became clear after he used the platform to give a response to Trumps state of the union speech in February. The video has 8.3m views, and ... 80,000 people watched it live. We were essentially reaching as many people as we could if he went on cable news after the address, Miller-Lewis said. But instead he was able to give a 15-minute speech about whatever he wanted. He didnt have to deal with the questions that they were going to ask or the things the anchors on CNN thought were important.
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