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The Farmers Abandoning Big Ag to Grow Mushrooms and Herbs
Key Excerpts from Article on Website of Reasons to be Cheerful

After they met, Leah Garcés and Craig Watts became unlikely allies. Photo: Mercy For Animals

Reasons to be Cheerful, September 17, 2024
Posted: October 1st, 2024
https://reasonstobecheerful.world/farmers-quitting-factory-f...

Leah Garcés considered Craig Watts her enemy. As CEO and president of the nonprofit Mercy for Animals, Garcés has devoted her life to protecting animals. When she met Watts in the spring of 2014 at his poultry farm in North Carolina, he was one those factory farmers she deeply despised. Watts had raised over 720,000 chickens in 22 years for Perdue, the fourth-largest chicken company in the US. He took out a $200,000 bank loan to build four giant chicken houses. Squeezed by Perdue’s profit margins, Watts struggled to pay the bills. Garcés realized that Watts was not her enemy, but an ally: Chicken farmers like him wanted to end chicken farming as much as she did. Yet because of his hefty loans, Watts saw no way out. Together, they released footage from the horrors of chicken farming in the New York Times. Watts has now become one of the poster farmers for the Transfarmation Project, which Garcés founded as an offshoot of the nonprofit Mercy for Animals in 2019. Ultimately, Garcés’s vision is not just “helping a few dozen farmers transition to a healthier and more sustainable model, it is about how we transition away entirely from factory farming.” The Transfarmation Project connects farmers with consultants and is producing resources and pilots to model successful transitions. In the same warehouse where Watts once had to kill chickens and where he and Garcés filmed the whistleblower video, he is now harvesting mushrooms.

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