Back in June, the World Economic Forum, best known for its annual Davos summit, kicked off a lunge for organizational relevance. The effort was called ... the Great Reset. And through articles, videos, webinars, podcasts, and a book by WEF founder Klaus Schwab, it provided a coronavirus-themed rebranding of all the things Davos does anyway, now hastily repackaged as a blueprint for reviving the global economy post-pandemic by "seeking a better form of capitalism." The Great Reset was a place to hawk for-profit technofixes to complex social problems; to hear heads of transnational oil giants opine about the urgent need to tackle climate change; to listen to politicians say the things they say during crises: that this is a tragedy but also an opportunity. In short, the Great Reset encompasses some good stuff that won't happen and some bad stuff that certainly will and, frankly, nothing out of the ordinary in our era of "green" billionaires readying rockets for Mars. None of this is to say that Schwab's Reset push is benign and unworthy of scrutiny. All kinds of dangerous ideas are lurking under its wide brim, from a reckless push toward more automation in the midst of a joblessness crisis, to the steady move to normalize mass surveillance and biometric tracking tools, to the very real (though not new) problem of Bill Gates's singular power over global health policy.