54-year-old fisherman [Ganeshbhai Devjibhai Varidum] was on a trawler off the coast of the western Indian state of Gujarat. They had mistakenly caught a whale shark, the largest fish in the world. Up to 40 feet in length ... the whale shark is as long as a city bus. Twenty-five years ago, the giant animal would have been killed. But Varidum did something extraordinary: He cut the net, which would have cost him upwards of $2,500, to free the shark. "Watching it go free gave me peace of mind." Found in tropical waters in the Indian, Atlantic and Pacific Oceans, whale sharks ... are known as the sea's gentle giants. Their interactions with humans are peaceful and curious, but they face a number of manmade threats. Until the late 1990s, the shores of Gujarat were ground zero for whale shark hunting. Their fins, oil and even meat were lucrative commodities. 400 to 500 of these gentle giants were being killed every year in India," [says Vivek Menon, co-founder of Wildlife Trust of India (WTI)]. In response, the Trust started a conservation program in 2002, and their first breakthrough came about ... thanks to [Hindu spiritual leader Morari Bapu]. When the WTI team told him about whale sharks there, he began urging his listeners to protect the fish in his sermons. The whale shark went from being nameless in the local language to becoming the "vhali," or beloved one. "Bapu made me realize that the whale shark is the largest fish in the sea but it never harms anyone," Ratilal Bamaniya, an elected leader of a fisher village on the Gujarat coast, says. "So why should we harm it? The whale shark is like my daughter. If she hurts, I hurt." In 2006, the forest department introduced a compensation scheme to pay fishers for net repairs after whale sharks have been released unharmed " a simple but vital recognition of the role fishing communities play in protecting whale sharks. To document these releases for compensation, WTI has distributed over 1,500 waterproof cameras to fishers, helping establish a shared data repository. More than compensation ... it seems fishers have come to be motivated by the respect and public attention that each rescue elicits.