More than 500 social media creators were part of a covert electioneering effort by Democratic donors to shape the presidential election in favor of Kamala Harris. Payments went to party members with online followings but also to non-political influencers " people known for comedy posts, travel vlogs or cooking YouTubes " in exchange for "positive, specific pro-Kamala content" meant to create the appearance of a groundswell of support. Meanwhile, a similar pay-to-post effort among conservative influencers publicly unraveled. The goal was to publish messages in opposition to Health and Human Services Secretary Robert F. Kennedy Jr.'s push to remove sugary soda beverages from eligible SNAP food stamp benefits. Influencers were allegedly offered money to denounce soda restrictions as "an overreach that unfairly targets consumer choice" and encouraged to post pictures of President Trump enjoying Coca-Cola products. In both schemes, on the left and the right, those creating the content made little to no effort to disclose that payments could be involved. For ordinary users stumbling on the posts and videos, what they saw would have seemed entirely organic. If genuine public sentiment becomes indistinguishable from manufactured opinion, we lose our collective ability to recognize the truth and make informed decisions. The entire social media landscape [is] vulnerable to hidden manipulation, where money from interest groups or corporations or even rich individuals can silently shape what appears to be authentic discourse. Transparency in political influencing requires regulatory action.