An advertising agency that helped market the blockbuster painkiller OxyContin will pay $350 million to states ravaged by the nation's opioid crisis. Attorneys general from multiple states alleged that Publicis Health developed "unfair and deceptive" marketing campaigns aimed at persuading doctors to prescribe the addictive drug for longer periods of time and at higher doses. The company's client was Purdue Pharma, the Connecticut drugmaker accused in lawsuits of helping ignite the epidemic through aggressive marketing and sales of OxyContin. Publicis, a subsidiary of French ad giant Publicis Groupe, settled with 50 states and D.C. Under the agreements, Publicis Health will stop accepting work related to prescription opioids and must release thousands of internal documents chronicling its dealings with companies such as Purdue. It is the first settlement with an advertising agency connected to the opioid crisis, according to the New York attorney general's office. "Publicis was responsible for creating advertisements and materials, such as pamphlets and brochures that promoted OxyContin as safe and unable to be abused, even though this claim was not true," according to a news release from the office of New York Attorney General Letitia James. Drug overdoses killed nearly 110,000 people in the United States in 2022, a record high, according to federal death statistics.