The March 16 recall of 91 pet food products manufactured by Menu Foods wasn't big news at first. Early coverage reported only 10-15 cats and dogs dying. I'm a contributing editor for a nationally syndicated pet feature ... and all of us there have close ties to the veterinary profession. What we were hearing from veterinarians wasn't matching what we were hearing on the news. Although ... Menu Foods started getting complaints as early as December 2006, FDA records state the company received their first report of a food-related pet death on February 20. One week later, on February 27, Menu started testing the suspect foods. Three days later, on March 3, the first cat in the trial died of acute kidney failure. Nearly one month passed from the date Menu got its first report of a death to the date it issued the recall. At that point, Menu had seen a 35 percent death rate in their test-lab cats. We started a database for people to report their dead or sick pets. As of March 31, the number of deaths alone was at 2,797. Pet owners were encouraged to report deaths and illness to the FDA. But ... there was no place on the agency's Web site to do so. The FDA kept confirming a number it had to have known was only the tip of the iceberg. It prevented veterinarians from having the information they needed to treat their patients. It allowed the media to repeat a misleadingly low number ... preventing a lot of people from really grasping the scope and implication of the problem. An import alert buried on the FDA Web site ... identified the Chinese company that is the source of the contaminated gluten -- gluten that is now known to be sold not only for use in animal feed, but in human food products, too.