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Bologna: The City that Rewards You with Free Beer and Ice Cream for Riding Your Bike
Key Excerpts from Article on Website of The Independent (One of the UK's leading newspapers)
Posted: November 26th, 2018
https://www.independent.co.uk/travel/news-and-advice/bologna...
If youve ever felt that your green credentials have gone unrewarded, it might be worth considering a move to the Italian city of Bologna. For six months a year, an initiative called Bella Mossa (Good Job) operates within the city, which rewards users of sustainable forms of transport with free beer, ice cream or film tickets. The programme ... aims to reduce pollution and offers residents and visitors an incentive to walk, cycle or take public transport, rather than travel by car. Participants simply download the Better Points app on their phone, where they can log up to four journeys per day. Over 100 businesses in Bologna have signed up to the scheme to offer benefits for points accrued. Points are awarded for the number of trips taken, rather than the distance covered. Whether you travel one kilometre or 10, the points will remain the same. To avoid any abuse of the system, a GPS tracker makes sure people are being honest about the journeys they log and the method of transport used. The app also tells users how much CO2 was saved on each journey. Urban planner Marco Amdori devised the scheme in 2017; its funded by the EU and Bolognas local government. Last year, [Bella Mossa] recorded 3.7 million kilometres of sustainable journeys in the city. This isnt the first time Bologna has led the way when it comes ethical living. In 2008, the Festival of Responsible Travel was established in the city and has continued to run annually ever since.
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