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CEO on why giving all employees minimum salary of $70,000 still "works" six years later: "Our turnover rate was cut in half"
Key Excerpts from Article on Website of CBS News


CBS News, September 16, 2021
Posted: October 4th, 2021
https://www.cbsnews.com/news/dan-price-gravity-payments-ceo-...

It was six years ago when CEO Dan Price raised the salary of everyone at his Seattle-based credit card processing company Gravity Payments to at least $70,000 a year. Price slashed his own salary by $1 million to be able to give his employees a pay raise. He was hailed a hero by some and met with predictions of bankruptcy from his critics. But that has not happened; instead, the company is thriving. "So you've almost doubled the number of employees?" CBS News' Carter Evans asked. "Yeah," Price replied. He said his company has tripled and he is still paying his employees $70,000 a year. "How much do you make?" asked Evans. "I make $70,000 a year," Price replied. To pay his own bills, Price downsized his life, sold a second home he owned, and tapped into his savings. According to the Economic Policy Institute, average CEO compensation is 320 times more than the salaries of their typical workers. "This shows that isn't the only way for a company to be successful and profitable," Hafenbrack said. "Do you pay what you can get away with? Or do you pay what you think is ideal, or reasonable, or fair?" Price said despite the success his company has had with the policy, he wishes other companies would follow suit. Bigger paychecks have lead to fiercely loyal employees. "Our turnover rate was cut in half, so when you have employees staying twice as long, their knowledge of how to help our customers skyrocketed over time and that's really what paid for the raise more so than my pay cut," said Price.

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