Among politicians, college administrators, educators, parents and students, college affordability seems to be seen as a purely financial issue. The roots of the current student debt crisis are neither economic nor financial in origin, but predominantly social. In 2012, more than 44 million Americans were still paying off student loans. And the average graduate in 2016 left college with more than $37,000 in student loan debt. Student loan debt has become the second-largest type of personal debt among Americans. From 1995 to 2015, tuition and fees at 310 national universities ... rose considerably, increasing by nearly 180 percent at private schools and more than 225 percent at public schools. During the 19th century, college education in the United States was offered largely for free. College education was considered a public good. Students who received such an education would put it to use in the betterment of society. The perception of higher education changed dramatically [as] private colleges began to attract more students from upper-class families. In 1927, John D. Rockefeller began campaigning for charging students the full cost it took to educate them. Further, he suggested that students could shoulder such costs through student loans. Tuition - and student loans - thus became commonly accepted aspects of the economics of higher education. If the United States is looking for alternatives to what some would call a failing funding model for college affordability, the solution may lie in looking further back than the current system.