Companies that enforce employee-centric and customer-centric cultures are likely to see better financial gains than their competitors, Just Capital's Dan Hesse told CNBC on Wednesday. What we've seen from a financial performance point of view is that you have [a] higher return on equity of these companies that do good things," Hesse, the former CEO of Sprint, told "Mad Money" host Jim Cramer. Just Capital, a private, non-profit research firm, recently conducted a survey of 72,000 individuals across the United States. On Tuesday, Just Capital and Forbes released a ranking of the top 100 most "just" U.S. companies based on the results. Many leading technology companies landed high in the ranks, with Intel, Texas Instruments and Nvidia taking the top three spots. But one of the most sweeping commonalities was how consumers felt about tax reform, Hesse said. While investors might get excited about the potential for share buybacks and dividend increases if corporate tax reform is passed, consumers couldn't be less thrilled about it, Hesse said. "If there's one overall theme in the data, it's that they believe companies are focused too much on just shareholders versus all the other stakeholders," he told Cramer. "They'll say shareholders, yes, important, but your employees are No. 1 and your customers are No. 2," Hesse continued. "So are the communities, the environment, a lot of other stakeholders. So they will want to see companies take this money and invest in their employees and in some of these other areas."