Around the world, people have been turning to swapping, trading and bartering during the coronavirus pandemic, whether to do their bit for the local community, save money or simply source hard-to-find baking ingredients. With economic uncertainty looming and anxiety levels soaring, barter is becoming an emerging alternative solution to getting by and staying busy. The increase in bartering is nowhere better exemplified than in Fiji. The country has a long tradition of barter, known as 'veisa' ... and Fijians have harnessed modern technology to connect even more people. "I knew that money would be tight to stretch out and even harder to come by. I asked myself what happens when there's no more money? Barter was a natural solution to that," says Marlene Dutta, who started the Barter for a Better Fiji group on 21 April. Its membership is just under 190,000 " more than 20% of Fiji's population. Items changing hands have run the gamut " pigs for kayaks, a violin for a leather satchel and doughnuts for building bricks " but the most commonly requested items have been groceries and food. Bartering isn't just for individuals looking for baking items or help with grocery shopping, however. Businesses are increasingly interested in joining barter exchanges, which have "doctors, lawyers, service companies, retailers " you name it", says Ron Whitney, President of the US-based International Reciprocal Trade Association, a non-profit organisation founded in 1979 that promotes and advances modern trade and barter systems.
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