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Danone Bets on Healthy Eating Business to Boost Growth
Key Excerpts from Article on Website of New York Times


New York Times, October 22, 2018
Posted: October 28th, 2018
https://www.nytimes.com/reuters/2018/10/22/business/22reuter...

Danone is banking on its expansion into the lucrative healthy eating business to produce sales growth that will beat the French food company's rivals over the coming decade. The world's biggest yoghurt maker told an Investor Seminar in London on Monday that it was relying on its fast-growing food categories such as probiotics, organic food and water to deliver "superior sustainable profitable growth" by 2030. As more consumers opt for healthier diets they are prepared to pay a premium for trying to pursue a more socially responsible lifestyle. Danone - along with rivals such as Nestle - has been seeking to rebuild consumers' trust in big food companies. Last year, for example, Danone bought U.S. organic food producer WhiteWave in a $12.5 billion deal, to boost growth and bring the company closer to current healthier eating trends. Francisco Camacho, executive vice president for Danone's 'Essential Dairy and Plant Based' business told the investor meeting he expected to triple the size of the plant-based business to 5 billion euros ($5.75 billion) by 2025 from 1.7 billion euros in 2018. Danone has been stepping up efforts to attract young consumers with products featuring probiotics, protein and plant-based ingredients, all fast-growing product categories.

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