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Evian's dancing babies are back!
Key Excerpts from Article on Website of USA Today
Posted: April 30th, 2013
http://www.usatoday.com/story/life/people/2013/04/24/evian-d...
Remember the Roller Babies craze in 2009? That Evian video has been viewed more than 65 million times. Now, Evian Natural Spring Water has just launched a follow-up video, Baby & Me, and it's already got nearly 30 million views on YouTube. The new video, which features adults walking on a busy street when they suddenly see their "inner babies" in a storefront window reflection, launched simultaneously in 14 countries on Friday. The adult characters interact with their baby selves, mostly through dance. "You can't not smile watching this," said GMA anchor Lara Spencer this morning during a piece on the video. "This type of commercial is about happiness and energy," the ad's director, Remi Babinet, told GMA. Produced by creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek, notes Evian in a release about the ad. And the music? The '90s dance hit Here comes the Hotstepper serves as the soundtrack.
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