Academics and the media have failed dismally to ask the crucial question of scientists' claims: who is paying you? In the 1990s, [Arise] was one of the world's most influential public-health groups. It described itself as a worldwide association of eminent scientists who act as independent commentators". Its purpose ... was to show how "everyday pleasures, such as eating chocolate, smoking, drinking tea, coffee and alcohol, contribute to the quality of life". "Scientific studies show that enjoying the simple pleasures in life, without feeling guilty, can reduce stress and increase resistance to disease". Between September 1993 and March 1994 ... [Arise] generated 195 newspaper articles and radio and television interviews, in places such as the Wall Street Journal, the International Herald Tribune, the Independent, the Evening Standard, El Pas, La Repubblica, Rai and the BBC. In 1998 [tobacco] firms were obliged to place their internal documents in a public archive. Among them ... is a memo from ... Philip Morris - the world's largest tobacco company. The title is "Arise 1994-95 Activities and Funding". This showed that in the previous financial year Arise had received $373,400: ... over 99% - from Philip Morris, British American Tobacco, RJ Reynolds and Rothmans. The memo suggests Arise was run not by eminent scientists but by eminent tobacco companies. How much more science is being published in academic journals with undeclared interests like these? How many more media campaigns ... have been secretly funded and steered by corporations?