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Facebook Wanted Out of Politics. It Was Messier Than Anyone Expected.
Key Excerpts from Article on Website of Wall Street Journal
Posted: January 16th, 2023
https://www.wsj.com/articles/facebook-politics-controls-zuck...
A Journal article in 2021 cited internal [Facebook] research showing that steps to promote engagement had favored inflammatory material, with publishers and political parties reorienting their posts toward outrage and sensationalism. After the Jan. 6 Capitol riot, Facebook parent Meta Platforms Inc. said it wanted to scale back how much political content it showed users. [Chief Executive Mark] Zuckerberg and [Meta's] board chose the most drastic, instructing the company to demote posts on “sensitive” topics as much as possible ... an initiative that hasn’t previously been reported. Depending on the mix of suppression features deployed, projected Facebook traffic to Fox News, MSNBC, the New York Times, Newsmax, the Atlantic and The Wall Street Journal would initially fall by as much as 40% to 60% beyond the already enacted reductions. Suppressing civic content didn’t appear likely to convince users that Facebook wasn’t politically toxic. According to internal research, the percentage of users who said they thought Facebook had a negative effect on politics didn’t budge with the changes, staying consistently around 60% in the U.S. Ravi Iyer, a former Meta data-science manager ... said there should be more focus on the way platforms allow certain content to go viral, rather than subjective decisions about what to leave up or take down. “Having employees judge good vs. bad speech often creates more problems than it solves,” he said. “Our goal should be fewer judgment calls.”
Note: For more along these lines, see concise summaries of deeply revealing news articles on corporate corruption and media manipulation from reliable sources.
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