Pat Guillet is a food addict. She has finally wrestled her addiction under control and now she counsels other food addicts to avoid processed food. Yeah, just the sight of the packages will trigger cravings," she said. Craving. It doesn't just happen to food addicts. "These companies rely on deep science and pure science to understand how we're attracted to food and how they can make their foods attractive to us," Michael Moss said. The New York Times investigative reporter spent four years prying open the secrets of the food industry's scientists. "This was like a detective story for me, getting inside the companies with thousands of pages of inside documents and getting their scientists and executives to reveal to me the secrets of how they go at this," he said. What he found became the title of his new book, Salt, Sugar Fat: How the food giants hooked us. "I spent time with the top scientists at the largest companies in this country and it's amazing how much math and science and regression analysis and energy they put into finding the very perfect amount of salt, sugar and fat in their products that will send ... their products flying off the shelves and have us buy more, eat more and make more money for them."