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Giving Machines Expand 2019 Footprint, Raise Millions For Global Charities
Key Excerpts from Article on Website of Forbes
Posted: December 16th, 2019
https://www.forbes.com/sites/chrisstrub/2019/12/03/givingmac...
Pedestrians in 10 cities worldwide this holiday season have a chance to give in a whole new way, thanks to a set of innovative Giving Machines placed by the Church of Jesus Christ of Latter-Day Saints. The rollout of the machines has been staggered since mid-November, with the final two machines set to be revealed today in New York City (Manhattan New York Temple) and London (Hyde Park Visitors Center). Items in the machine range from $2 to $320, and include food, clothing, medicine, hygiene supplies, sporting equipment and livestock. According to a press release from the church, items will be supplied through partner charities such as UNICEF, Church World Service, WaterAid, Water For People, and International Medical Corps. This is the third year for the giving machines; in 2018, they raised more than $2.3 million for local and global charities. The churchs website includes a live running total of donations, which have already exceeded $650,000 at press time. The machines are the focus of the churchs #LightTheWorld social media campaign, encouraging people to perform instant acts of service that make a difference in others lives. The machines do not take any feesall donations go directly to partner charities for the purchased item, or for items or services of greater need based on their discretion. These Giving Machines are an example of the big things that can happen when many people give just a little, [said] Sister Bonnie H. Cordon, Young Women general president.
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