It wasn't so long ago that the traditional film and television business was thriving. The Big Six media conglomeratesGeneral Electric, Time Warner, Sony, Disney, News Corporation, and Viacom"ruled the industry. But the double whammy of streaming and the pandemic toppled the old-media oligopoly. So most of the legacy media giants now are struggling simply to survive, while a new breed of digital-age behemoths, led by Amazon and Apple, gauge their film and television prospects, and Disney and Netflix lead the way into an uncharted online landscape. The failure of the conglomerates to adapt is none too surprising. Spurred by Reagan-era economic policies and the FCC's deregulation campaign, the media industries converged in a series of M&A waves that began in the 1980s with the News Corp"Fox, Time-Warner, and Sony-Columbia mergers and culminated in the acquisition of Universal by GE, NBC's owner, and the launch of NBC Universal in 2004. At that point, the Big Six owned all the major film studios, all the broadcast networks, and most of the top cable networks. They dominated other media industries as well, but their key assets were their film and television holdings. The Disney+ launch was a tipping point in the streaming era, prompting the ramp-up of Warner's HBO Max, NBCU's Peacock and ViacomCBS's Paramount+. It also came just before the outbreak of Covid-19, which accelerated the global move to streaming.