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How Mother Jones Turned Itself Into an Online Secret Tape Factory
Key Excerpts from Article on Website of Businessweek


Businessweek, April 26, 2013
Posted: May 21st, 2013
http://www.businessweek.com/articles/2013-04-26/how-mother-j...

First there was the hidden video of Mitt Romney criticizing the 47 percent. Next came the surreptitious recording of Senator Mitch McConnell's aides mocking Ashley Judd. And then, on the morning of April 25, Mother Jones completed the hat trick, publishing a secret video of GOP consultant Frank Luntz calling Rush Limbaugh really problematic for the Republican party. How did Mother Jones position itself as the go-to destination for secretive political recordings? The website for Mother Jones, like a lot of news sites these days, has an area soliciting tips from would-be sources. Got a scoop? it reads. Send our team of investigative reporters a note. The 47 percent video did not come through the tip box. But its publication ... has since resulted in a slew of new material coming through the magazines website. This weeks videoin which GOP consultant Luntz explains to a group of University of Pennsylvania students his theory on how talk-radio power brokers Rush Limbaugh and Mark Levin are hurting the Republican partyfirst came to Mother Joness attention through the website.


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