Icelandic teenagers are saying no to drugs by getting high on life. For the last 20 years, the island country has seen a dramatic decrease in adolescent drug and alcohol abuse after the federal government made a concerted effort to offer teens a more natural high. The multifaceted approach includes state-sponsored recreational activities and after-school programs meant to enhance family ties and community bonds. [Dr. Harvey Milkman, the psychologist behind Iceland's strategy], says the results have been exceptional. Since 1998, for example, the number of 15- to 16-year-olds that self-reported to have been drunk within the last 30 days dropped from 43 to 5 per cent. In 1992, Milkman and his team opened up their laboratory, Project Self-Discovery, in Denver. The program used art, music, dance, poetry, and nature activities to reduce stress in lieu of drugs and alcohol. Once teens embraced these natural highs, their risk of drug use decreased dramatically. At the same time, rates of teenage substance use were exceptionally high in Iceland. Following Milkman's success in Denver, the Icelandic government reached out to him to put his research into practice on a national scale. Over the last 20 years, Milkman's research has helped inform what's now known as the Iceland approach. The whole country of Iceland kind of bought into that idea of creating opportunities for the kids to feel good without taking drugs," [said Milkman].