Johnson & Johnson must pay $72 million to the family of a woman who blamed her fatal ovarian cancer on the company's talcum powder in the first state-court case over the claims to go to trial. Jurors in St. Louis on Monday concluded J&J should pay $10 million in compensatory damages and $62 million in a punishment award to the family of Jackie Fox, who died of ovarian cancer last year after using Johnson's baby powder ... for years. It's the first time a jury has ordered J&J, the world's largest maker of health-care products, to pay damages over claims that it knew decades ago that its talc-based products could cause cancer and failed to warn consumers. J&J is facing about 1,200 suits claiming studies have linked its Johnson's Baby Powder and its Shower-to-Shower product to ovarian cancer. Women contend the company knew of the risk and failed to warn customers. J&J marketed its Shower to Shower brand talc for feminine hygiene. One 1988 ad promised just a sprinkle a day keeps odor away." Cornstarch has been widely substituted for talc as an absorbent in baby powder and feminine hygiene products. The American Cancer Society advised in 1999 that women use cornstarch-based products in the genital area. J&J, which introduced a baby powder using cornstarch in the 1970s, continues to offer products that include talc. A federal jury in North Dakota found in 2013 that a woman's use of its talc-based body powder contributed to her developing ovarian cancer, [but] awarded no damages.