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Patagonia Steps Up Environmental Activism With 'Dating Site' For Grassroots Projects
Key Excerpts from Article on Website of Forbes
Posted: February 19th, 2018
https://www.forbes.com/sites/melissaanders/2018/02/07/patago...
Things are so bad for the planet right now that its easy to get depressed about it, says Patagonia Inc. founder Yvon Chouinard. The cure for that depression, he says, is action. So he launched Patagonia Action Works, which ... connects individuals with opportunities to support and get involved with grassroots environmental groups. It matches people with events and volunteering opportunities in their area as well as petitions they can sign and ways to donate money. Participating organizations cover issues of land, water, climate, communities and biodiversity. The Ventura, Calif.-based outdoor clothing retailer is no stranger to activism. It has given $89 million in cash and in-kind donations to environmental groups since 1985 as part of a pledge to donate at least 1% of sales to preserve and restore nature. Patagonias reason for existence is to force government and corporations to take action in solving our environmental problems, Chouinard said in a video promoting the new program. The company made headlines recently for taking a stand against President Donald Trumps action to reduce the size of two national monuments. Patagonias latest move comes as a number of other companies delve into the politically charged realm of activism, including Tiffany and Co., which urged Trump to keep the U.S. in the Paris Climate Agreement, and REI, which also spoke out against the shrinking of public lands.
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