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Peaceable Kingdom's games emphasize cooperation
Key Excerpts from Article on Website of San Francisco Chronicle (SF's leading newspaper)
Posted: December 2nd, 2013
http://www.sfgate.com/business/article/Peaceable-Kingdom-s-g...
"Feed the Woozle" and "Hoot Owl Hoot!" are the top-selling titles from Berkeley's Peaceable Kingdom, which is making a name for itself with games for toddlers and families that emphasize cooperation over competition. The small, family-owned business tries to promote the value and fun of everyone working together. Its line of games is staunchly nondigital, encouraging face-to-face interactions instead of "screen time." "Cooperative games are a microcosm of how children can play differently," said company president Donna Jaffe. Child-development experts say the community-focused games can play a valuable role, teaching shared decision-making and problem-solving. "They have a lot of merit for classroom and family use," said Berkeley's Stevanne Auerbach, who reviews playthings at www.drtoy.com. "Kids can cut out the one-upmanship and learn to develop strategies and friendly connections. Many parents want their children to have the experience of playing games without feeling as if they have to win or lose." "Their games are in my therapy bag all the time," said Sherry Artemenko, a Connecticut speech pathologist who reviews games at www.playonwords.com. "Kids learn to help each other and work as a team. There's a lot of learning involved: You talk to each other, take different actions. There are visual skills as well as math and language." With slightly more than $5 million in sales, Peaceable Kingdom is minute compared with giants like Hasbro and Mattel. It has eschewed mass-market retailers like Target and Toys R Us, instead sticking to smaller local toy stores and some chains like Barnes & Noble and Pottery Barn.
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