Some might call Neil Grimmer and his wife Tana Johnson picky eaters. For more than a decade, Grimmer, a triathlete, didn't eat meat or dairy while Johnson followed a macrobiotic diet, made up mostly of whole grains and vegetables. So when the couple became parents about nine years ago, they sought to feed their children healthy foods. Trouble was, they couldn't find snacks that were healthy, yet easy to pack and appealing to their kids. That's how the Nest Collective, now known as Plum Organics, was born. [The] startup makes baby food and toddler and kids' snacks such as pouches of pureed blueberry oats and quinoa for babies and squeezable oatmeal for older children. Plum Organics is also addressing increasing concerns about childhood obesity and parents looking for alternative, easy-to-pack snacks. In what turned out to be a momentous decision, the company moved away from the traditional plastic or glass jar and began offering baby food in the form of the squeezable pouch already popular with older children. The company took off from there. The benefit of the pouch is that it allows the food to be cooked more gently so that the flavors are richer, said Grimmer. The packaging also takes up less space in landfills and is easier to transport.

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