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Q&A with Fair Trade USA founder Paul Rice
Key Excerpts from Article on Website of San Francisco Chronicle (San Francisco's leading newspaper)
Posted: April 24th, 2012
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/04/14/...
Paul Rice spent more than a decade in Nicaragua before returning to the United States to start Fair Trade USA in late 1998. Then known as TransFair, the Oakland nonprofit began to push businesses to practice fair trade. Today, the group works with more than 800 brands, including Peet's Coffee & Tea, Numi Tea and Ben & Jerry's, which have adopted fair-trade practices and carry its fair-trade label on certain products. [Rice:] The way it works is farmers organize themselves into marketing cooperatives and sell direct. When they sell direct to Starbucks, Peet's, Ben and Jerry's, or any number of the 800 brands we work with today, they're able to get a much higher price for their harvest. It's like a farmers' market gone global. Fair Trade USA plays three critical roles in the fair-trade movement. The first role - and defining function - is to certify fair-trade products. We certify 90 percent of fair-trade products in the U.S. That label gives consumers the assurance that the product came from a sustainable farm and farmers received a fair price for their products. We have auditors around the world that audit and inspect farms. We also have a supply-chain audit. It tracks the product from the farm to the grocery store shelves. We also have two other functions, consumer education and farmer support. With consumer education, our goal is to develop programs that raise awareness among consumers in the U.S. We (also) run training programs for farmers all over the world, to help them improve the quality of their products, develop strong business skills and to help them get access to capital.
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