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Slow Money brings slow food values to investing
Key Excerpts from Article on Website of San Francisco Chronicle (San Francisco's leading newspaper)


San Francisco Chronicle (San Francisco's leading newspaper), September 25, 2011
Posted: October 4th, 2011
http://imgs.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/09/24...

Arno Hesse receives a check each month paying down the principal of a $5,000 loan he made to Soul Food Farm, an organic chicken farm in Vacaville. For the interest? He gets two dozen eggs. Hesse ... is part of a new national organization called Slow Money - an attempt to bring the values of the slow food, sustainable farming movement to the dollar-driven world of investment. Slow Money will hold its third annual conference next month at Fort Mason in San Francisco, where potential investors will hear from a host of environmental speakers and 27 entrepreneurs seeking funding. They'll be looking for equity or loans for [humble] projects, like a slaughterhouse for grass-fed beef or a compost business that describes itself as "purveyors of premium poop." The audience will include ... rank-and-file slow food advocates with as little as $100 or $1,000 to invest. And projects will be funded ... for their commitment to a new, local, community-based model of agriculture and food delivery. "We want to bring money down to earth," said Hesse, who is one of the coordinators of Slow Money's Northern California chapter. "In assessing our investments, we look not just at financial returns but at improving our community and producing better food."


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