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Sugary Soda Industry's Covert Influencer Campaign Falls Apart
Key Excerpts from Article on Website of Lee Fang on Substack
Posted: April 30th, 2025
https://www.leefang.com/p/sugary-soda-industrys-covert-influ...
Conservative social media influencers have been caught posting coordinated messages opposing proposed nutritional guidelines for SNAP benefits—the government assistance program formerly known as food stamps—after receiving payments from public relations firms. The campaign emerged as Agriculture Secretary Robert F. Kennedy Jr. explores limitations on using SNAP benefits for sugary beverages. During fiscal year 2021, the program disbursed over $121 billion in benefits, with a significant portion spent on ultra-sugary drinks that provide minimal nutritional value. Kennedy previously argued in an opinion column that it is "nonsensical for U.S. taxpayers to spend tens of billions of dollars subsidizing junk that harms the health of low-income Americans." In response, several high-profile accounts began posting nearly identical messages criticizing the proposed reforms. Independent reporter Nick Sortor revealed that these posts were orchestrated by Influenceable, a public relations firm offering influencers up to $1,000 per post to oppose SNAP reforms. Sortor published text messages documenting these solicitations. This incident highlights a longstanding pattern in the beverage industry's approach to policy debates over sugary drinks. For more than two decades, soda companies have quietly funded scientists, advocacy groups, journalists and community organizations to counter proposals limiting sugary beverage consumption.
Note: Read our latest Substack article on how the US government turns a blind eye to the corporate cartels fueling America’s health crisis. For more along these lines, read our concise summaries of news articles on corruption in government and in the food system.
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