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Think Youre Seeing More Drug Ads on TV? You Are, and Heres Why
Key Excerpts from Article on Website of New York Times
Posted: January 7th, 2018
https://www.nytimes.com/2017/12/24/business/media/prescripti...
Television advertisements for prescription drugs ... have been running for 20 years. [Yet] it is not your imagination if you think you are seeing more of them these days. Lots more. 771,368 such ads were shown in 2016 ... an increase of almost 65 percent over 2012. TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during that time, Jon Swallen, Kantars chief research officer, said. The ads ... have turned to more serious ailments in the last few years. And when the ads come on, [the] audience is also listening intently to all that can befall them if they take a certain drug. An unexpected side effect of ad agency compliance with the drug administrations regulation, it turns out, is enhanced credibility. Its counterintuitive, but everything in our research suggests that hearing about the risks increases consumers belief in the advertising, said Jeff Rothstein, the chief executive officer of Cult Health, an ad agency that specializes in health care.
Note: 25 years ago drug advertising was illegal, as it was believed drugs should sell themselves on their own merits. Now Big Pharma is raking in profits hand over fist by inundating us with fear-based advertising. For more along these lines, see concise summaries of deeply revealing Big Pharma profiteering news articles from reliable major media sources.
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