Since Buzzfeed reported in June that employees of TikTok's Chinese parent company ByteDance had access to US consumer data, TikTok has been the focus of rare bipartisan calls for regulation and inquiry. Those inquiries became more pressing when in July, the FBI director, Christopher Wray, called Chinese espionage the "greatest long-term threat to our nation's ... economic vitality". TikTok is a relatively new player in the arena of massive global social media platforms but it's already caught the eye of regulators in Europe. New laws around child safety and general internet safety in the UK and the EU have forced the company to become more transparent about the way it operates and the way content spreads on its platform. In the US, moves to rein in the video platform have gained momentum only relatively recently, although there's little debate that the round of regulatory pressure is warranted. With 1 billion users, the platform, which uses an algorithmic feed to push users short-form videos, has had its fair share of run-ins with misinformation, data privacy and concerns about child safety. Experts the Guardian spoke with did not question the cybersecurity threat China posed. However, some said they worried regulators' hyper-focus on TikTok's China connection could distract from other pressing concerns, including TikTok's algorithm and how much user data the company collects, stores and shares. There are currently no federal regulations that protect such information.