Jacque Fresco is an inspiration to many, with his innovative ideas and blue prints for a sustainable society and planet that reject the current models of mass consumerism and self-destruction. His latest venture, called The Venus Project, advocates what Fresco has coined as a "resource-based economy", a society which runs on socio-cooperation and which utilizes the methodology of science and the advancements in technology in one of the cleanest and most energy efficient systems ever conceptualized. Located in Venus, Florida, The Venus Project is a research center which develops innovations in the fields of freelance inventing, industrial engineering, and conventional architectural modeling. The Venus Project aims to answer the question, how can we utilize technology wisely so that there is more than enough for everyone on our planet? To make this happen, Fresco proposes that a planning process must first occur, where the entire infrastructure of the planet is re-worked. This means the planet working together as one, eliminating the false borders that separate continents and countries and looking at our planet as an open trading highway system. The Venus Project works to showcase the amazing and inspiring potential of computers and technology, and to help people understand that it is not technology that is responsible for the deterioration of the planet and society, but rather it is the abuse and misuse of machines and automated technology for selfish benefits that we should be weary of.