Media manipulation currently shapes everything you read, hear and watch online. Everything. In the old days, we only had a few threats to fear when it came to media manipulation: the government propagandist and the hustling publicist. They exploited the fact that the media was trusted and reliable. Today, with our blog and web driven media cycle, nothing can escape exaggeration, distortion, fabrication and simplification. Media manipulation is the status quo. It becomes, as Daniel Boorstin, author [of] The Image: A Guide to Pseudo-Events in America, once put it, a "thicket ... which stands between us and the facts of life." Today the media -- driven by blogs -- is assailed on all sides, by the crushing economics of their business, dishonest sources, inhuman deadlines, pageview quotas, inaccurate information, greedy publishers, poor training, the demands of the audience, and so much more. These incentives are real, whether you're the Huffington Post or CNN or some tiny blog. They warp everything you read online. Everyone is in on the game, from bloggers to non-profits to marketers to the New York Times itself. And when everyone is running the same racket, the line between the real and the fake becomes indistinguishable. Media manipulation exploits the difference between perception and reality. This all happens because of the poor incentives. When readers don't PAY for news, the creators of the news don't have any loyalty to the readers. To combat these manipulations, we must change the incentives. If we want loyalty to the truth, we must be loyal to the people who provide us with it. This probably means paying for information in one form or another.