Americans may not agree on much. But according to polls, more than 90 percent support genetically engineered (GE) food labeling. Despite the industrial food complex spending hundreds of millions on lobbying against labeling, three states have responded to the call from their voters and passed labeling laws. Vermont's laws will require that companies start labeling by July, 2016. This deadline has the agribusiness community scrambling for a way out. The biotech industry, along with its top enabler at the U.S. Department of Agriculture, Secretary Tom Vilsack, is trying to sell the idea that the long derided and poorly utilized QR code is the answer to consumer concerns about GE foods. A QR code ... is similar to a bar code. To use it, a person must have a smartphone device, an internet connection, and a QR code reader downloaded onto his or her phone. Vilsack and now even Presidential nominee Hillary Clinton are promoting QR code information on GE foods as sufficient to rescind the mandatory on package clear and accessible labeling required by the state laws. Substituting clear and accessible on-package labeling with QR codes would be a form of discrimination against the poor, the rural, the elderly and many other groups. We do not want this discriminatory, burdensome and privacy invasive technology to become the norm.