The current debate on military AI is largely driven by "tech bros" and other entrepreneurs who stand to profit immensely from militaries' uptake of AI-enabled capabilities. Despite their influence on the conversation, these tech industry figures have little to no operational experience, meaning they cannot draw from first-hand accounts of combat to further justify arguments that AI is changing the character, if not nature, of war. Rather, they capitalize on their impressive business successes to influence a new model of capability development through opinion pieces in high-profile journals, public addresses at acclaimed security conferences, and presentations at top-tier universities. Three related considerations have combined to shape the hype surrounding military AI. First [is] the emergence of a new military industrial complex that is dependent on commercial service providers. Second, this new defense acquisition process is the cause and effect of a narrative suggesting a global AI arms race, which has encouraged scholars to discount the normative implications of AI-enabled warfare. Finally, while analysts assume that soldiers will trust AI, which is integral to human-machine teaming that facilitates AI-enabled warfare, trust is not guaranteed. Senior officers do not trust AI-enhanced capabilities. To the extent they do demonstrate increased levels of trust in machines, their trust is moderated by how machines are used.