Nobody connected with the documentary Bully," from filmmaker Lee Hirsch to the Weinstein Co.'s Harvey Weinstein, could possibly be surprised by the film's getting an R rating from the MPAA. If even I know that two f-words will almost always get you an automatic R rating from the Motion Picture Association of America, then Weinstein, who knows a few things about making movies, certainly knew it, too. Nor is there any question that things could not have worked out better for "Bully" had they planned it - so they probably did plan it. The outrage over the R rating for this documentary, about kids getting bullied in school, is the absolute best publicity that a distributor could hope for. Documentaries are like the literary novel of the movie world - lots of respect but a limited audience. Now this movie has become a cause and will be seen by everybody. "Bully," which exposes the horrible bullying that millions of kids are subjected to and that our schools and institutions tolerate, initially received an R rating on the basis of its "language." Weinstein and one of the kids depicted in the film made a personal appeal to the MPAA board, but the R rating was upheld by a single vote. In a country in which kids are coming home beaten up or demoralized, and in which social media have become the ultimate goon squad to browbeat, intimidate and humiliate the young and delicate among us, the MPAA needs to reverse its decision. But whatever they do, the good news is that they've all but guaranteed that "Bully" will find an audience.