Supermarket tomatoes may look delicious - smooth, red and unblemished - but for the most part, they taste like nothing at all. [Barry] Estabrook is the author of a new book, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. It lays out why supermarket tomatoes tend to taste so bad - and how they got that way. The tomatoes you see in those supermarkets have been bred for high yields and durability, not flavor. There's an even darker side to the modern commercial tomato, too. Up until recently, workers on many of Florida's vast industrial tomato farms were basically slaves. "People being bought and sold like animals," Estabrook says. "People being shackled in chains. People being beaten for either not working hard enough, fast enough, or being too weak or sick to work. People actually being shot and killed for trying to escape. That sounds like 1850's slavery to me." The situation is beginning to improve, he adds. It began with a group of tomato pickers called the Coalition of Immokalee Workers. The group had been lobbying since the early 1990s for a plan that included a pay raise and some basic workers' rights. "What they started concentrating on was the end-customers," Estabrook says. "They started, actually, with the Taco Bell restaurant chain." After four years of protests and boycotts, Taco Bell agreed to sign on and support the group's plan. Other chains soon followed, and even the powerful Florida tomato growers' committee came on board.