Almost two-thirds of supermarket baby food is unhealthy while nearly all baby food labels contain misleading marketing claims designed to trick" parents. Those are the conclusions of an eyebrow-raising study in which researchers at Australia's George Institute for Global Health analyzed 651 foods marketed for children ages 6 months to 36 months at 10 supermarket chains in the United States. The study ... found that 60% of the foods failed to meet nutritional standards set by the World Health Organization. In addition, 70% of the baby food failed to meet protein requirements, 44% exceeded total sugar recommendations, 25% failed to meet calorie recommendations, and 20% exceeded recommended sodium limits set by the WHO. The most concerning products were snack foods and pouches. "Research shows 50% of the sugar consumed from infant foods comes from pouches, and we found those were some of the worst offenders," said Dr. Elizabeth Dunford, senior study author. Sales of such convenient baby food pouches soared 900% in the U.S. in the past 13 years. Consumption of processed foods in early childhood can set lifelong habits of poor eating that could lead to obesity, diabetes, and some cancers. The study also found that 99.4% of the baby food analyzed had misleading marketing claims on the labels that violated the WHO's promotional guidelines. On average, products contained four misleading marketing claims; some had as many as eleven.