A little-known advertising cartel that controls 90% of global marketing spending supported efforts to defund news outlets and platforms including The Post at points urging members to use a blacklist compiled by a shadowy government-funded group that purports to guard news consumers against "misinformation." The World Federation of Advertisers (WFA), which reps 150 of the world's top companies " including ExxonMobil, GM, General Mills, McDonald's, Visa, SC Johnson and Walmart " and 60 ad associations sought to squelch online free speech through its Global Alliance for Responsible Media (GARM) initiative, the House Judiciary Committee found. "The extent to which GARM has organized its trade association and coordinates actions that rob consumers of choices is likely illegal under the antitrust laws and threatens fundamental American freedoms," the Republican-led panel said in its 39-page report. The new report establishes links between the WFA's "responsible media" initiative and the taxpayer-funded Global Disinformation Index (GDI), a London-based group that in 2022 unveiled an ad blacklist of 10 news outlets whose opinion sections tilted conservative or libertarian, including The Post, RealClearPolitics and Reason magazine. Internal communications suggest that rather than using an objective rubric to guide decisions, GARM members simply monitored disfavored outlets closely to be able to find justification to demonetize them.