BP, the very company responsible for the oil spill that is already the worst in U.S. history, has purchased several phrases on search engines such as Google and Yahoo so that the first result that shows up directs information seekers to the company's official website. A simple Google search of oil spill" turns up several thousand news results, but the first link, highlighted at the very top of the page, is from BP. "Learn more about how BP is helping," the link's tagline reads. A spokesman for the company confirmed to ABC News that it had, in fact, bought these search terms to make information on the spill more accessible to the public. Several search engine marketing experts are questioning BP's intentions, suggesting that controlling what the public finds when they look online for oil spill information is just another way for the company to try and rebuild the company's suffering public image. Louisiana Gov. Bobby Jindal slammed BP for its PR efforts, saying in a statement, "Instead of BP shelling out $50 million on an ad campaign that promises to do good work in responding to this spill, BP should just focus on actually doing a good job and spend the $50 million on assistance to our people, our industries and our communities that are suffering as a result of this ongoing spill."
Latest
Latest News
Each news summary is created according to strict standards. Here's how we do it.
Each summary is created using a consistent editorial procedure. The target length is approximately 16 lines of 11-point Arial text in a 650-pixel-wide column. Up to 25% of a summary may be set in bold to emphasize the most important ideas. Summaries are composed of verbatim excerpts presented in the same sequence as they appear in the original news source, with very minor editorial additions. Where material has been omitted between excerpts, the omission is indicated with ellipses (...). Any words added by an editor for clarity or context appear in [brackets]. Our original news editor was Fred Burks. Tod Fletcher edited most summaries from 2007 through 2014, and Mark Bailey has served as news editor since 2014.