Oil and gas companies and lobby groups in Canada are heavily investing in campaigns to present themselves as defenders of Indigenous interests in the face of high-profile protests against a controversial natural gas pipeline on First Nation land. "I'm being a steward to my land and I'm being a defender," read one of 21 ads targeting British Columbia in November 2021, quoting a Coastal GasLink worker from Nak'azdli Whut'en' First Nation. As the ad conveying Indigenous support for the pipeline appeared on the Facebook and Instagram feeds of people in the Canadian province, 30 Wet'suwet'en Nation members and supporters were being violently evicted from their territory along the pipeline. The fossil fuel groups spent some C$122,000 (US$95,249) on more than 400 targeted Facebook and Instagram ads. The vast majority of the ads, which were shown some 21m times in total, were linked to the Coastal GasLink pipeline, the site of intense protest and violent police crackdown in recent years. The construction of the 670km pipeline through unceded Wet'suwet'en territory land never signed away to the Canadian government " has sparked nationwide protests in recent years. Analysis of Facebook advertisements ... by Eco-Bot.Net, a research project exposing climate crisis misinformation and corporate greenwashing online, has found a steady flow of "Indigenous-washing" ad campaigns from TC Energy, the company behind the pipeline, and associated oil and gas lobby groups.
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