Trine Krebs is sometimes called "the leek woman," or even Miss Dry-Legume, of Denmark. The 48-year-old has for decades traveled around the country as, in her words, a "food inspirer," proselytizing about all things vegetables. So when, in October 2023, the Danish government published the world's first ever national action plan for shifting towards plant-based diets, Krebs was ecstatic. The Danish government has three main goals: to increase demand for plant-based foods, to develop supply for plant-based foods, and to improve how all the different stakeholders " from scientists to farmers and chefs, food sociologists, and nutrition experts " in this nascent domestic industry are working together. Danish authorities see reducing meat and dairy consumption as key to reaching the Nordic state's goal of cutting carbon emissions by 70 percent before 2030, when compared to 1990. The climate think tank Concito estimates that more than half of Denmark's land is used for farming and that agriculture accounts for about a third of its carbon emissions. Yet a published in 2021 found that the emissions made by producing plant-based foods are roughly half the amount incurred by meat production. Denmark believes ... that the necessary shift toward plant-based eating also offers a massive economic opportunity. If the country were to gain a three percent share of the global plant-based food market, it could create up to 27,000 jobs.