The Offline Club, which began life in Amsterdam, offers an oasis of calm and respite from the incessant digital hustle of life lived through the black glass of a smartphone. It nurtures moments of quiet introspection over vapid doomscrolling, and encourages spontaneous conversations with strangers instead of endless keyboard arguments. The concept grew organically from the 'offline getaway' retreats [co-founder Ilya] Kneppelhout set up with pals Valentijn Klok and Jordy van Bennekom. The trio opened their first phone-free hangout in Amsterdam's Cafe Brecht in February this year, and to their astonishment drew 125,000 new Instagram followers in the space of a month. Customers alternate between time to themselves and time to connect. "People don't just pay to get rid of their phones " they're also paying to meet others," says Kneppelhout. "We live in quite an isolated world where we're ever more connected online, but in the physical world, it's hard to meet people. This is a real experience: where else are you going to be in a cafe with 30 others, and read a book or draw? It's quite unique." His hope is that customers will take away lasting habits from their cafe visits. "Big tech companies and the biggest social media companies are really playing with our minds, and with our time and our attention," he says. "I think that's bad: a counter movement is really necessary, and I think it's happening."